Staturant a Restaurant Analytics tools. "Wikileaks de mis ideas" series at http://www.nosinmiinternet.com

2. stat•urant
noun
a fact or piece of data from a study of a large quantity of
restaurant-goers data : staturant show that traffic on Mosaiq
Restaurant has increased.
ORIGIN early 20th cent.: from German statistisch
(adjective) and from French, restaurer ‘provide food
for’ (literally ‘restore to a former state’ ).

3. Es el
de los Restaurantes

4. Today’s
Restaurant
Market

5. Restaurant-industry worldwide generated more than
800$ Billion in revenues

6. Employed over
60$ Million
people worldwide

7. On a typical day, restaurant-industry makes
2.2$ Billion

8. 935,000
Restaurants and foodservice outlet in the US

9. "Word of mouth" has moved online, and
more consumers use the Web to browse
menus, make reservations, and get
recommendations from other diners. Social
media will play a bigger role in restaurant
marketing efforts.
National Restaurant Association, April 2010

10. With the economic downturn easing, the
restaurant industry is expected to show
gradual improvement in 2010, according to
the National Restaurant Association’s 2010
Restaurant Industry Forecast.

11. Restaurant Performance Index
The RPI is based on the responses
to the National Restaurant
Association’s Restaurant Industry
Tracking Survey, which is fielded
monthly among restaurant
operators nationwide on a variety
of indicators including sales, traffic,
labor, and capital expenditures.
http://www.restaurant.org/pdfs/research/index/201004.pdf

12. Do you really know your customer?
40%
of adults agree that
purchasing meals from
73%
restaurants and take-out and
delivery places makes them
more productive in their day-
to-day life.
of adults say they try to eat
healthier now at restaurants
than they did two years ago.
57%
of adults say they are likely to
make a restaurant choice
based on how much a
78%
restaurant supports charitable
activities and the local
community.
of adults say they would
like to receive restaurant
gift cards or certificates on
78%
gift occasions.
of adults agree that going out to a
restaurant with family or friends
gives them an opportunity to
socialize and is a better way to
52%
make use of their leisure time than
cooking and cleaning up.
of adults say they would be
more likely to patronize a
restaurant if it offered a
customer loyalty and
reward program.

13. WHY NOW?
•According to NRA, Increase in budgets for Technology is
one of the hot trend in the Food Service Industry
Worldwide.
• The Groupon economy is teaching restaurants the
effectiveness of social media.
•"Word of mouth" has moved online, and more consumers
use the Web to browse menus, make reservations, and get
recommendations from other diners. Social media will play
a bigger role in restaurant marketing efforts.

14. FEATURES
• Increase customer retention and repeat business thru
effective engagement.
• Automate marketing, promotion and daily specials to
increase traffic.
• Discover and engage with local diners
• Manage online reviews form across the web
• Identify and reward frequente customers.
• Increase your traffic, visibility and word-of-mouth marketing

16. conversations from
checkins on
online reviews on
comparing online and physical competition
...and everything that we need to measure from
intention to “the check please”

17. BUSINESS MODEL
•The initial primary sources of revenue for the company will
be on a freemium model.
• Free = basic statistic.
• Premium = will give restaurants more info about
competition and will create actionable task from the
automatic statistic analysis.

18. Alberto Benbunan
alberto@benbunan.com