1. Social Media – PR Class
Drew Dunlay, Scott Bauman, Max Norman

2. Social Media Objectives
• Increase presence at the student level via
number of followers on Twitter and number of
likes on Facebook
• Create/Update/Increase content provided on
all social media channels
• Provide more relevant information pertaining
to the tournament to become more
informative for followers/parents/players/etc.

3. Social Media Editorial Schedule
Interview/Promo Video of Mollie Continue to Introduce Highlight Players
Announcing Tournament for each Matchup
Introduce Anti-Bullying Video Identify and Include Mention & Thanks
Contest Parameters and Instructions to all Sponsors
Updates from Traditional &Gameday Incorporate Cincinnati State & provide
provided – i.e. PR kit, Youth Team info on school
Tickets
Update on Contests
Upload Flyers/Posters as images/links
Update FB & Twitter with Announce Shootout Halftime
appropriate Dates, Times, & Honorees
Increase Twitter
Ticket Availability
Presence/Provide # Theme for the Upload Program for the Cincy
Apply Links to all School Shootout Shootout
Websites and/or FB pages
Begin Uploading Videos from Announce Anti-Bullying Video
Befriend or Follow Anti-Bullying Contest Contest Winners, recap on all
Organizations/Sponsors that all videos submitted
Begin to Introduce Highlighted
are affiliated w/ Shootout
Players for each team & matchup (Video from PACER)?
Introduce PACER as the
GAMEDAY PRESENCE –
Cincinnati Girls HS Shootout
photos, videos, in-game
anti-bullying campaign partner
tweets, etc.

4. Anti-Bullying Video Objectives
• Each team/school to provide an video
emphasizing an anti-bullying message
• A 3 minute or less video was to be
organized/produced by students
• Videos of each school wer to later be submitted
to the Cincy Girls Shootout Facebook Page
• Winner of the video contest was to be presented
on P.A.C.E.R. website and receive prize agreed
upon by sponsors and tournament directors

5. Facebook and Twitter
• Followed all of the sponsors that had
Facebook and Twitter accounts
• Updated the accounts with links and stories
about the Shootout
• 49 people “liked” the Facebook page, up
significantly from last year
• Linked the Facebook account to Twitter, so if
something was posted on one site, it would
also show up on the other

6. Future Suggestions
• Run everything through the Facebook
account, so it forces people to actually visit
Facebook in order to see what they want to
see
• Get the rosters from all of the participating
schools and friend request the players
– A lot of the players liked the Facebook page, but a
lot of them probably did not know it was there.
Going right to them forces them to notice it and
makes it easier to get the word out.