Crediamo che la storia di Balsamiq possa essere portata come esempio di caso di successo e quindi il suo CEO possa essere un buon consigliere delle 10 cose da fare e le 10 cose da non fare.

1. Alcune lezioni che ho imparato
negli ultimi due anni
Giacomo ‘Peldi’ Guilizzoni
#balsamiq #bsw2010
Better Software 2010, 15 Aprile 2010

2. buondì

3. mi scuso in anticipo

4. tribù

5. l’applicazione

16. la mia storia

17. 2001

18. 2007

19. 20,000
customers
10,000
customers
1,000
$12,539 !!! customers
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

20. sources: see last slide

21. e il segreto?

22. preparazione

23. hai fatto i compiti?

29. trova i tuoi eroi

30. image sources: see last slide

31. non cercare un’idea

32. cerca un problema

33. video source: http://www.youtube.com/watch?v=L3xaeVXTSBg

35. OK, mi sento pronto

36. e adesso?

37. video source: http://www.charlierose.com/view/interview/8831

38. be so good !ey can’t ignore y"

39. 1. Valori 12.Branding 23.Business Plans
2. Usabilità / UX 13.Comunità 24.Business Models
3. Supporto Clienti 14.Crowdsourcing 25.Launching
4. Amministrazione 15.Sponsorizzazioni 26.Partners
5. Coraggio 16.Donazioni 27.Rivenditori etc
6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni
7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione
8. Web Office 19.Social Media / Blog 30.Pirateria
9. Essere Italiani 20.Company Policies 31.Brevetti Software
10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile
11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics

40. PRODOTTO
SUPPORTO BLOG
TUTTO IL RESTO*

42. e se ti clonano il prodotto?

43. *

44. sources: see last slide

45. sources: see last slide

46. sources: see last slide

50. sources: see last slide

51. Andiamo sul concreto...
era ora!

53. 1. Valori 12.Branding 23.Business Plans
2. Usabilità / UX 13.Comunità 24.Business Models
3. Supporto Clienti 14.Crowdsourcing 25.Launching
4. Amministrazione 15.Sponsorizzazioni 26.Partners
5. Coraggio 16.Donazioni 27.Rivenditori etc
6. Curare la crescita 17.Attirare Talenti 28.Investitori Esterni
7. Lavorare in remoto 18.Prodotti che amiamo 29.Competizione
8. Web Office 19.Social Media / Blog 30.Pirateria
9. Essere Italiani 20.Company Policies 31.Brevetti Software
10.Consiglieri 21.Commercialisti etc. 32.Tecnologie / Agile
11.Prezzi del Software 22.Micro-multinazionali 33.SEO + Analytics

54. OK

55. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

56. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

57. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

58. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

59. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

60. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

61. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

62. The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion

63. Grazie
peldi@balsamiq.com

64. Media Sources
http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/
balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 -
http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le-
web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb-
man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about-
the-growth-of-balsamiq
http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/
index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/
company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/
blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most-
Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/
philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/
blog/list?tag=web2.0 - http://37signals.com/about
http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding-
and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php
http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://
ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions-
podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like-
one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic-
or-balsamiq-entrepreneur/