2. RECALLED 3_25_2009

3. RECALLED 3_25_2009

4. RECALLED 3_24_2009

5. 3_23_09 EPA Proposal on GG Emissions

6. TODAY’S FOCUS: Cradle 2 Cradle Greenhouse Gases Human Health Effects

7. CRADLE TO CRADLE – Intro, Ch. 1 -2 We are accustomed to thinking of industry and environment as at odds with each other. Environmentalists believe must regulate and restrain business, get consumers to limit their consumption. McDonough/Braungart: world of abundance. “In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That ae so intelligent and safe, our species leaves an ecological footprint to delight in, not lament.”

8. It began in England

9. Linear production. Extract. Refine. Produce. Consume.

10. It began in England

11. CRADLE TO CRADLE – Spirit of early industrialists: optimism and faith in the progress of humankind. “The Industrial Revolution was not planned, but it was not without a motive. At the bottom of it was an economic revolution, driven by the desire for the acquisition of capital.” Efficiency – greatest # goods, largest # people. Nature seen as perpetually regenerative. There would always be an expanse that remained unspoiled and innocent.

12. It began in England

15. CRADLE TO CRADLE – International Style: universal design solution, reacting against Victorian values, goal to replace unsanitary and inequitable housing with clean, minimalist, affordable building unencumbered by distinctions of wealth and class. Unintended consequence: bland structures isolated from the particulars of place. Draws a parallel to detergent – designed for all, but in doing so designed for the worst possible scenario.

17. CRADLE TO CRADLE – Design intention: make an attractive product that is affordable, meets regulations, performs well enough, lasts long enough to meet market expectations. The industrialists, engineers, designers, and developers of the past did not intend to bring about devastating effects, those who perpetuate these paradigms today surely do not intend to damage the world. Debate: The waste, pollution, crude products, and other negative effects are not the result of corporations doing something morally wrong. They are the consequence of outdated and unintelligent design. Agree? Strategy of Tragedy  Strategy of Change

18. CRADLE TO CRADLE – Problem with Eco Efficiency: we would like ti question the general goal of efficiency for a system that is largely destructive. Problem with the Rs. We did not design these materials to be Reused. Recycled. Reduced. Recycling is downcycling. You weren’t meant to wear soda bottles next to your skin.

19. CRADLE TO CRADLE – Debate: Regulation is a design failure. Regulation seldom rewards for initiative, it’s an ‘end of pipe’ solution. Regulation can pit environment and industry against each other. Regulation is a license to harm – a permit issued by a government to an industry so that it may dispense sickness, destruction and death at an acceptable rate. Good design can require no regulation at all. Do you agree this is possible?

32. ECO IMPACTS What goes into making your product? (materials, energy, resources) What goes out into the world as a result? (toxins, persistent compounds, solid waste) Where do the resources come from? (ecosystems, communities, economies) Where do they go? (into the air, the soil, our cells) Source: IDEO Life Cycle Awareness