Webpresentation Mountain View

Sandra Paul, Global Web producer Meeting November 2007 California, Mountain View

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who I am ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

My role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pinnacle Systems Website, 9 Regions and more… ,[object Object],… whenever and wherever you want

Design and usability What do people want to do, to see, to know? - Analysis of past experience New structure, 6 sections Consumer pages and left navigation bar updated as a sort of guidance to the customer who is not sure what they're looking for! Highlight new content Since this current version Flash in Home page and inside, videos And of course Omniture!

From Homepage to Special Family page

From Homepage to Flash Content

Some banners over last years ,[object Object]

Few banners and images over last months ,[object Object]

New design over last months ,[object Object],[object Object],[object Object],[object Object]

New design over last months ,[object Object],[object Object],[object Object],[object Object],[object Object]

New design over last months ,[object Object],[object Object]

What’s happening backstage ,[object Object],[object Object],[object Object],[object Object]

What’s happening backstage ,[object Object],[object Object],[object Object]

Web Publishing Timing i.e. PCTV 72E line Context: content almost ready 2 months before, owner Sandra            = can moved September 2007 October 2007 release time (Oct 3rd) ,[object Object],[object Object],[object Object],[object Object],[object Object],Work with PM for accurency of info in product page Track content to update (Table, HP, related pages…) Some updates to do accordingly with PM feedback Update Home page, Product list, family page, linked to new table,… Create tasks in CMS (36) Explain tasks with PM and regions Create/Update editorial calendar UK for validation Start the creation of UK tables (x2). PM validation. Adjust in 6 languages and ask for missing translations i.e for other product, add banner and special page (start since 3 weeks) Check with Content provider (Noel) the accuracy Start localized pages (12 or 18 pages per products) Work hand in hand with regions for missing translations and check i.e remove also EOL products (USB Stick and update product list pages, tables) After release date add rich content ----- Update Press Kit (Italy i.e) Other products creation (PCTV Diversity Stick, Video Capture for Mac, Other tasks started (VideoSpin) Other tasks started (US pages (11 pages)), SowCenter 250HD, Adds-on, Fall promo translation process) Bring all material for Press Kit Do some udates directly asked from PM on PCTV range Pro active for Web redesign, follow meeting Other tasks started: awards, quotes, remove trial versions, Video Contest, buy now links, Vista Mini-Websites, Press Contact to update,…) Local needs and updates (Education for Germany, EOL) Pro active for Web redesign, follow meeting

Traffic ,[object Object],[object Object]

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Translation process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Content Localization Process Final English Content Localization Process* • Languages ( confirmed by PMM) • Budget (either corp. web or product marketing) #2 Local Check • Regional Resources • Product Marketing #1 Begin Translations • Translation Agencies *Michelle to coordinate content localization process Pinnacle Web Team #3 Validated Content • Sent back to agencies to update their database • Clean version of validated content sent to Web team Translation Agencies Product Marketing Manager Self Copy Copy Writer Editorial Calendar • Prioritization • Go-Live Date Which forum

Web redesign project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],June 2007 – July 2007 Accomplished August 2007 – TBD Accomplished

Web Team Building? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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