A presentation of social media's impact on the marketing world.

1. LET’S BE
SOCIAL
Text
11.15.12

2. GLOBAL PRESENCE

3. WEBCASTS

4. GAMES

5. MOBILE
APPS

6. SOCIAL
MEDIA

7. SOCIAL MEDIA

8. SOCIAL SITES - REACH TOOLS

9. SOCIAL MEDIA: BENEFITS
We know social media’s a big deal today – but why? What benefits
can it bring to your business?
•Increase Brand / Company Awareness
•Modern Evolution
•Touching Audiences Socially
•Engaging with Communities
•Database + Measuring + Understanding your Audiences
Using these five points (with diligence) can prove to be most effective
in building your social media presence.

10. SOCIAL MEDIA: SUCCESS
Social media sites such as Twitter, Facebook, LinkedIn, and Instagram are
crucial in crowd sourcing and creating a network of followers.
• Facebook has 1 billion active users, Twitter has 170 million active users, and Google+ has 100
million active users
• 94% of corporations use social media and 85% say it’s given their business more exposure
• 80% of businesses use social media sites to monitor/extract information relating to competitors
• 55% of consumers share their purchases on Facebook, Twitter, Pinterest and other social sites
• Every minute of every day:
- 84,478 pieces of content are shared on Facebook
- 10,000 pieces of content are shared on Twitter
- 7,000 pieces of content are shared on LinkedIn
- 3,600 photos are shared on Instagram

11. SOCIAL MEDIA: SOCIAL PERSONA
Modern technology calls for quick and easy accessible information:
friends and businesses alike use social media tools for communication,
information sourcing and recognition.
Therefore, it’s important to make the most of your online presence by
developing a social persona – it’s not just about you , it’s about we. Give
yourself eyes, ears and a voice.
Your company profile is meaningless if it doesn’t communicate to your
audience in a personable, relatable way.
Remember: “businesses are people too.”

12. McDONALD’S SA / CUPPACAKE PROMOTION

13. McDONALD’S SA / CUPPACAKE PROMOTION
Objectives
• Generate Trial and Repeat sales
• Be an innovative brand by developing an engaging and fun campaign
• Establish an engaging web presence to reach local users
• Create a community who interacts with the brand through social media
• Use the campaign to generate ‘talkability’
• Create awareness around events
• Generate a highly engaging contest that drives participation
• Engage ‘Friends of Cuppa Cake’ in an ongoing relationship with McDonald’s
• Be cost effective in ad spend

14. McDONALD’S SA / CUPPACAKE PROMOTION
Building awareness with ‘friends’ and ‘likes’

15. WIN!
Cuppa Cake Winner! - R10,000
WIN! Fan Page
WIN!

16. SOCIAL MEDIA TIPS
• Promote new stories on your company’s social media sites
- Direct links to your website, a ‘quick story,’ photo gallery, etc.
- Posting new stories means you are actively participating
• Take advantage of every opportunity to build your database and get “likes” by
promoting your company / brand
- New clients, projects, news, success stories, etc.
• Use hashtags in your photo gallery (Instagram, Slideshare and Vimeo)
- To broaden the scope of your audience
• Ensure that your online profiles are 100% completed and filled with photo
albums featuring your work
- Make sure that posts are appropriately dated – this allows for
easy site navigation and demonstrates organization

17. SOCIAL MEDIA TIPS
• Create a company group and join other related groups
- Stay active in both your groups and others to increase connectivity
• Take advantage of thought leadership and thought sharing opportunities
- Particularly in LinkedIn and press and blogs, by contributing to group
discussions and sharing opinions
• Make sure you are ‘aligned’ with your target audience
- Be familiar with their “likes,” friends, companies, etc.
• Provide social links on your company’s website
- As well as the ability to “like” and “share” individual stories / photos on the site
- This will encourage your audience to become more actively engaged in your
social presence

18. SOCIAL MEDIA TIPS
• Remain active: 3 key elements
- Diligence
- Constant monitoring
- Maintenance
- Staying on top of trends and social site updates
- Interaction
- Actively engaging, sharing and story telling
- Post company news, interesting articles, photos, etc.

19. SOCIAL MEDIA: METRICS / ANALYTICS
Using analytics is an easy, effective way to monitor your social presence
and give you hard facts about your progress down the social path.
•Most sites offer their own tools:
- Facebook Insights (most in-depth of all)
- LinkedIn Statistics
- Vimeo Statistics
•3rd party sites also offer tools for social sites:
- Google Analytics
- Hootsuite
- Cyfe
•Then there are the external / outwardly-facing sites:
- Klout
- Kred

20. THANK YOU
Gil Hanson
215 487 7051
www.hansondesign.com