This document provides a reading list and brief summaries of books recommended by Physical Therapy Central, Inc. It recommends several business and self-help books, including Michael Levine's "Broken Windows", which is described as a short, easy read; Tom Rath's "StrengthFinder 2.0", which helped change the author's thinking; and Jim Collins' "Good to Great", which helped focus the author and change how they run their business. It also lists books by Eckhart Tolle, Malcolm Gladwell, Michael Gerber, and others and provides short blurbs about each.
2. Michael Levine: Broken Windows This is a must read. Short and easy to read in a weekend. Click the link below. Brand Autopsy
3. Tom Rath: Strength Finder 2.0 I listened to this with audible.com Easy to understand and really changed my way of thinking about how I spend my time. Click link to find out more Strength Finder
4. Jim Collins: Good to Great I use the principles of this book each day. It really helped my focus and change the way I run my business. Click the link Good To Great
5. Eckhart Tolle: A New Earth & The Power of Now This book inspired me. Made me believe in the power of my thoughts. This is a great book to take on vacation. Eckhart teachings
6. Malcolm Gladwell: Blink & Outliers I saw Malcolm interviewed and immediately purchased his book. Outliers really impacted how I thought about success. Gladwell
7. Michael Gerber: The E Myth This is also a must read for any new business owner. Don’t wait because this book gives you so many good strategies to help you run your business. Gerber
8. Mark Sanborn This is on my reading list. Tony Hsieh , the CEO at Zappo’s recommended this to his employees. So how can I go wrong with this one on the list. Sanborn
9. Steve Zaffron & Dave Logan Again on my reading list from Tony at Zappos. I downloaded this one today and will start listening to this one as I walk in the mornings. performance
10. Jim Horan: The One Page Business Plan We covered this in our Quarterly partner’s meeting. If you want more information this book is a great resource. OPBP
11. John Johnson: 60 Minute Strategic Plan Each November we will use the techniques in this book to write our Strategic Plan for the year. 60MinutePlan
12. Ken Blanchard: The One Minute Manager This book helped me get organized and gave me specific strategies to be able to empower other people. OneMinute
13. Seth Godin: Purple Cow This book talks about marketing, and we all need help with marketing. Godin techniques are completely different than traditional marketing. How to be remarkable. Godin
14. Dan Ariely: Predictably Irrational This was one of my favorite books. This talks about how we make decisions. Ariely gave me great insights about how people make decisions. Ariely