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Tencent Inc.
The biggest Chinese Software “Monopoly”
“The aim to create value for our user base”
Background	

Founded in November, 1998.
China's largest and most used Internet service portal.
  Mission:To enhance people's quality of life through Internet services.

  Vision:To be the most respected Internet company.

Went public in 2004 in Hong Kong
  Market Cap: ~ 286B HKD (45B in USD)
What do they do ?
What do they do ?


“Everything !!!”
 "One-stop online lifestyle services"
What do they do ?
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)
What do they do ?
Instant Messenger: QQ (beats
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)

QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)

QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)
                               Paipai (like eBay)
QQ Games Platform

SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)
                               Paipai (like eBay)
QQ Games Platform
                               Tencent Web Browser
SoSo (Search engine)

Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)
                               Paipai (like eBay)
QQ Games Platform
                               Tencent Web Browser
SoSo (Search engine)
                               QQ Mobile
Qzone (Social sharing)

QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)
                               Paipai (like eBay)
QQ Games Platform
                               Tencent Web Browser
SoSo (Search engine)
                               QQ Mobile
Qzone (Social sharing)
                               QQ Coins (Online virtual money)
QQ Microblog (like Twitter)

QQ Music & Video Streaming
service
What do they do ?
Instant Messenger: QQ (beats   QQ Mail Service
MSN badly in China)
                               Tenpay (like Paypal)
QQ.com (Internet portal)
                               Paipai (like eBay)
QQ Games Platform
                               Tencent Web Browser
SoSo (Search engine)
                               QQ Mobile
Qzone (Social sharing)
                               QQ Coins (Online virtual money)
QQ Microblog (like Twitter)
                               More ...
QQ Music & Video Streaming
service
Lots of users

 “As of Sep 30, 2011, the active QQ users accounts for
 QQ IM amounted to 711.7 million while its peak
 concurrent users reached 145.4 million”
 Nearly all computers in China installed QQ or other
 Tencent products.
Interesting Products

 QQ Instant messenger
   Base product that “locks” millions of users
 QQ Gaming platform
   “Gaming Lobby”
More than
100 Games
Online games
Gaming Lobby
Play with other people, friends, strangers ...
Secret Sauce
Secret Sauce
“Good artist copy, Great artist steal”.
Secret Sauce
“Good artist copy, Great artist steal”.
Fast reaction to market trend.
Secret Sauce
“Good artist copy, Great artist steal”.
Fast reaction to market trend.
  “Follow you, copy and beat you”
Secret Sauce
“Good artist copy, Great artist steal”.
Fast reaction to market trend.
  “Follow you, copy and beat you”
Fast development time.
Secret Sauce
“Good artist copy, Great artist steal”.
Fast reaction to market trend.
  “Follow you, copy and beat you”
Fast development time.
Multiple ways to “lock” the huge user base
Secret Sauce
“Good artist copy, Great artist steal”.
Fast reaction to market trend.
  “Follow you, copy and beat you”
Fast development time.
Multiple ways to “lock” the huge user base
Market monopoly.
Interesting Affairs
Interesting Affairs

 Battle between QQ and 360 (Anti-virus software)
Interesting Affairs

 Battle between QQ and 360 (Anti-virus software)
   360 has a good relationship with Microsoft.
Interesting Affairs

 Battle between QQ and 360 (Anti-virus software)
   360 has a good relationship with Microsoft.
   360 claims that QQ scans users’s privacy.
Interesting Affairs

 Battle between QQ and 360 (Anti-virus software)
   360 has a good relationship with Microsoft.
   360 claims that QQ scans users’s privacy.
   QQ says “No” & Forces the users to uninstall 360.
Interesting Affairs

 Battle between QQ and 360 (Anti-virus software)
   360 has a good relationship with Microsoft.
   360 claims that QQ scans users’s privacy.
   QQ says “No” & Forces the users to uninstall 360.
   “If you don’t scan my disk, how do you know I have
   360 installed ?”
QQ vs 360
“You have to choose only one of us !”
China Computer World Magazine:




“F****** QQ”
China Computer World Magazine:




“F****** QQ”
“The copycat that
destroys the Internet
ecosystem”
“The enemy of the
entire IT industry in
China”
Don’t Be Evil


 Monopoly is a bad thing !!!
 How to protect you IP on the Internet ?
 How do startups compete with big companies ?

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Company review tencent

  • 1. Tencent Inc. The biggest Chinese Software “Monopoly” “The aim to create value for our user base”
  • 2. Background Founded in November, 1998. China's largest and most used Internet service portal. Mission:To enhance people's quality of life through Internet services. Vision:To be the most respected Internet company. Went public in 2004 in Hong Kong Market Cap: ~ 286B HKD (45B in USD)
  • 4. What do they do ? “Everything !!!” "One-stop online lifestyle services"
  • 6. What do they do ? Instant Messenger: QQ (beats MSN badly in China)
  • 7. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal)
  • 8. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal) QQ Games Platform
  • 9. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine)
  • 10. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine) Qzone (Social sharing)
  • 11. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter)
  • 12. What do they do ? Instant Messenger: QQ (beats MSN badly in China) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 13. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 14. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) QQ Games Platform SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 15. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) Paipai (like eBay) QQ Games Platform SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 16. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) Paipai (like eBay) QQ Games Platform Tencent Web Browser SoSo (Search engine) Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 17. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) Paipai (like eBay) QQ Games Platform Tencent Web Browser SoSo (Search engine) QQ Mobile Qzone (Social sharing) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 18. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) Paipai (like eBay) QQ Games Platform Tencent Web Browser SoSo (Search engine) QQ Mobile Qzone (Social sharing) QQ Coins (Online virtual money) QQ Microblog (like Twitter) QQ Music & Video Streaming service
  • 19. What do they do ? Instant Messenger: QQ (beats QQ Mail Service MSN badly in China) Tenpay (like Paypal) QQ.com (Internet portal) Paipai (like eBay) QQ Games Platform Tencent Web Browser SoSo (Search engine) QQ Mobile Qzone (Social sharing) QQ Coins (Online virtual money) QQ Microblog (like Twitter) More ... QQ Music & Video Streaming service
  • 20. Lots of users “As of Sep 30, 2011, the active QQ users accounts for QQ IM amounted to 711.7 million while its peak concurrent users reached 145.4 million” Nearly all computers in China installed QQ or other Tencent products.
  • 21. Interesting Products QQ Instant messenger Base product that “locks” millions of users QQ Gaming platform “Gaming Lobby”
  • 23. Gaming Lobby Play with other people, friends, strangers ...
  • 25. Secret Sauce “Good artist copy, Great artist steal”.
  • 26. Secret Sauce “Good artist copy, Great artist steal”. Fast reaction to market trend.
  • 27. Secret Sauce “Good artist copy, Great artist steal”. Fast reaction to market trend. “Follow you, copy and beat you”
  • 28. Secret Sauce “Good artist copy, Great artist steal”. Fast reaction to market trend. “Follow you, copy and beat you” Fast development time.
  • 29. Secret Sauce “Good artist copy, Great artist steal”. Fast reaction to market trend. “Follow you, copy and beat you” Fast development time. Multiple ways to “lock” the huge user base
  • 30. Secret Sauce “Good artist copy, Great artist steal”. Fast reaction to market trend. “Follow you, copy and beat you” Fast development time. Multiple ways to “lock” the huge user base Market monopoly.
  • 32. Interesting Affairs Battle between QQ and 360 (Anti-virus software)
  • 33. Interesting Affairs Battle between QQ and 360 (Anti-virus software) 360 has a good relationship with Microsoft.
  • 34. Interesting Affairs Battle between QQ and 360 (Anti-virus software) 360 has a good relationship with Microsoft. 360 claims that QQ scans users’s privacy.
  • 35. Interesting Affairs Battle between QQ and 360 (Anti-virus software) 360 has a good relationship with Microsoft. 360 claims that QQ scans users’s privacy. QQ says “No” & Forces the users to uninstall 360.
  • 36. Interesting Affairs Battle between QQ and 360 (Anti-virus software) 360 has a good relationship with Microsoft. 360 claims that QQ scans users’s privacy. QQ says “No” & Forces the users to uninstall 360. “If you don’t scan my disk, how do you know I have 360 installed ?”
  • 37. QQ vs 360 “You have to choose only one of us !”
  • 38. China Computer World Magazine: “F****** QQ”
  • 39. China Computer World Magazine: “F****** QQ” “The copycat that destroys the Internet ecosystem” “The enemy of the entire IT industry in China”
  • 40. Don’t Be Evil Monopoly is a bad thing !!! How to protect you IP on the Internet ? How do startups compete with big companies ?

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