1. UP - AT THE GROVE
47” 3D Display
47” 3D Display
47” 3D Display
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CliEnT CHAllEnGE THE PROCESS
Build anticipation for “Up,” Disney/Pixar’s summer blockbuster and be one of the first to engage consumers for it’s This was a perfect working example of our One Source, One Solution business model. All departments of Midnight Oil
tenth film and first in 3D! The concept must offer an exhilarating “experience” and the technology duplicate the Creative and LAgraphico were involved in the development of this project, beginning with design inspiration from the
dazzling quality that Disney/Pixar presents to their global movie audiences. creative team, moving to structural engineering, color retouching and premedia, grand format printing, and final
interactive creation and installation. Having these resources in house, working together, we can truly push the limits.
OUR SOlUTiOn
Optimal space was arranged with The Grove, one of the premier shopping complexes in Los Angeles, to showcase
“Up” to their 40,000 daily visitors. This would be one of the first displays of its kind in Southern California, employing
End-USER ExPERiEnCE
iconic images from the movie and incorporating a 47” video monitor that brilliantly displays a 30-second spot of the Visually stimulating, this huge display attracted visitors to The Grove just to experience the display again! Guests were
film. Midnight Oil Creative was instrumental in creating and designing the massive dimensional display and LAgraphico amazed at seeing a 16’ full-size house, appreciated it as a great photo opportunity, and it’s something families talked
coordinated the engineering, manufacturing and installation. about all around town. Critically acclaimed, “Up” was one of the summer’s biggest megahits.