Презентацията на Мартин Попов, представена на форум IAB България на 31 март 2016 относно новите тендинции в дигиталната индустрия. This presentation shows the new digital trends in online advertising through the eyes of Martin Popov, the general manager of the digital agency Interactive share.

5. ALWAYS
CONNECTED!

9. MARKETING IS NOW A TECHNICAL DISCIPLINE

11. THE ADVERTISING AGENCIES ARE DEAD,
BUT THEY STILL DON’T KNOW IT

12. MARKETING SHIFTS FROM ART TO SCIENCE

13. BEING “ALWAYS ON”
EVERYWHERE
IS THE NEW NORM

14. FROM ONE
FUNNEL TO
INFINITE PATHS
TO PURCHASE

15. PEOPLE’S HABITS ARE
CONSTANTLY CHANGING

16. TRENDS
SOURCE:

17. PEOPLE BASED-MARKETING - THE RIGHT MESSAGE,
TO THE RIGHT PERSON IN THE RIGHT TIME IN WHAT
THAT IS SCALABLE

18. • INFRASTRUCTURE ERP&CRM&DATA BASE
• RTB (ADVERTISER/DMP/DSP/ADEXCHANGE/ADNETWORKS/
ADSERVERS/SSP/PUBLISHER)
• PROGRAMATIC MARKETING
• MARKETING AUTOMATION - SOCIAL TOOLS, ADWORDS API,
AUTOMATE EMAIL NOTIFICATIONS
• PREDICTIVE MARKETING (AMAZON EXAMPLE)
• GEO LOCATION TARGETING

19. PROGRAMMATIC MEDIA BUYING
IS NOT A TREND – IT’S A TAKEOVER
SOURCE:

20. NOW WE CAN
OPEN AND CLOSE
THE LEAD
IN THE SAME TIME

22. SOURCE:

25. MULTI-CHANNEL NETWORKS AGGREGATE
CONTENT FROM INFLUENCERS VIDEO
CONTENT CREATORS

26. INFLUENCER MARKETING

28. DIGITAL WILL DOMINATE THE MARKETING!
SOURCE: