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When is a Website Not Enough? Now.

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bethgsanders
bethgsanders

Leverage the power of Web 2.0 - your static Web 1.0 site was about you. Web 2.0 is about your reader — your potential client. Interact and engage with your readers, gain feedback and build relationships through your blog. Presentation for Northeast Arkansas Advertising Federation District 10 Conference.

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Welcome to Memphis Friday, September 17, 2010
When is a Website Not Enough? NOW Friday, September 17, 2010 Blogging 101
Why Isn’t a Website Enough? Friday, September 17, 2010
Why Isn’t a Website Enough? Much of the world has upgraded to Web 2.0. Friday, September 17, 2010
Why Isn’t a Website Enough? Much of the world has upgraded to Web 2.0. What does that mean? Friday, September 17, 2010
Web 2.0 means ... It’s not about you anymore. It’s about your readers. Your potential clients. Friday, September 17, 2010
Businesses With Blogs Get: • 55% more Web traffic1 • 97% more inbound links2 • 434% more pages indexed 2 1 Mashable.com 2 Hubspot.com Friday, September 17, 2010
How Many Blogs? • 133,000,000 blogs • 100,000 posts/hour • 2800 links/minute Technorati.com Friday, September 17, 2010
How Many Blogs? • 133,000,000 blogs • 4 out of 10 people read blogs • 100,000 posts/hour • 8 out of 10 know what they are • 2800 links/minute Technorati.com Friday, September 17, 2010
Blog vs. Website • Website: You control the message • Website: Static information • Website: Offer content and wait Friday, September 17, 2010
Blog vs. Website • Website: You control the message • Blog: You control the some of the message • Website: Static information • Blog: Dynamic information • Website: Offer content and wait • Blog: User-generated content Friday, September 17, 2010
Your Website Friday, September 17, 2010
Your Blog Your Website Friday, September 17, 2010
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Friday, September 17, 2010
Friday, September 17, 2010
Friday, September 17, 2010
Friday, September 17, 2010
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Friday, September 17, 2010
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The Blog: Leverage the Power of Web 2.0 Friday, September 17, 2010
The Blog: Leverage the Power of Web 2.0 • How to make sense of blogs & blogging • What to do to get ready • How to get started • How to engage your readers • How to measure your success • Caveats and pitfalls Friday, September 17, 2010
Untangle: How to Make Sense of Blogs & Blogging Friday, September 17, 2010
Blog Basics • Anatomy of a blog • Static vs. dynamic content • RSS feeds Friday, September 17, 2010
Anatomy of a Blog Friday, September 17, 2010
Post: Dynamic Content Friday, September 17, 2010
Page: Static Content Friday, September 17, 2010
RSS Google Reader Your computer Friday, September 17, 2010
RSS Google Reader Your computer Friday, September 17, 2010
RSS Google Reader Your computer Friday, September 17, 2010
Plug In: Get Ready Friday, September 17, 2010
Get Ready Set Goals Prepare Evaluate Your Message Assess Your Audience Know Your Resources Friday, September 17, 2010
Set Goals • Sell products or services? • Drive website traffic • Get feedback on products or services • Speaking/book deal • Provide resources Friday, September 17, 2010
Prepare • Read other blogs • Organize content • Write static content • Assemble team • Platform and hosting Friday, September 17, 2010
Friday, September 17, 2010
Friday, September 17, 2010
Evaluate Your Message • Controversial? • Tone • Look/layout Friday, September 17, 2010
Assess Your Audience • Interests • Educational level • Solutions to problems Friday, September 17, 2010
Know Your Resources • Geek level • Available time • Writing ability • Passion for blogging and product • Budget Friday, September 17, 2010
Get Ready Set Goals Prepare Evaluate Your Message Assess Your Audience Know Your Resources Friday, September 17, 2010
Flip the Switch: Start Blogging Friday, September 17, 2010
Content Strategies • Keywords • Layout • Types of posts • Editorial calendar • Regular fresh content • Tags Friday, September 17, 2010
Friday, September 17, 2010
Use Keywords to Brainstorm Friday, September 17, 2010
Friday, September 17, 2010
Long-Tail Keywords text here Friday, September 17, 2010
Magazine-Style Layout Friday, September 17, 2010
Three-Column with Two Sidebars Friday, September 17, 2010
Types of Posts • Aggregate from different sources • Video • Conference liveblogging • Commentary on another post • Opinion • Lists Friday, September 17, 2010
Editorial Calendar Poll Post Comme ntary Video List Friday, September 17, 2010
Regular Fresh Content • Google juice • Keeps readers coming back • Incorporate keywords • Incoming links • Establishes thought leadership Friday, September 17, 2010
Use Tags • Use relevant tags • 5 - 10 is optimal • Don’t duplicate title & subhead • Think like reader Friday, September 17, 2010
Connect: Engage Your Readers Friday, September 17, 2010
Comments and Commenting Yes! No! Friday, September 17, 2010
Comment Guidelines • Always reply to comments • Moderate comments • Establish and publish comment policy • Don’t delete comments • Prepare for negative feedback Friday, September 17, 2010
Measure: Document Your Success Friday, September 17, 2010
Is This Thing On? • Pageviews • RSS subscriptions • Alexa rank/Technorati authority • Inbound links/social shares • Comments • Conversions Friday, September 17, 2010
Don’t Be This Guy: Caveats and Pitfalls Friday, September 17, 2010
Caveats • Be realistic • Don’t level jump Friends • Be present; don’t autopost • Be authentic • Monitor Friday, September 17, 2010
Don’t Get Discouraged Photo Credit: Julian Mason http://www.flickr.com/photos/meandmyshadow/4552218630/ Friday, September 17, 2010
Sum it Up • Dynamic, keyword-rich content • Post regularly • Engage with readers & other bloggers • Be authentic • Monitor Friday, September 17, 2010
Web bethgsanders.com Email Thanks bgs@bethgsanders.com Twi er @bethgsanders Y’all! Friday, September 17, 2010

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When is a Website Not Enough? Now.

  • 1. Welcome to Memphis Friday, September 17, 2010
  • 2. When is a Website Not Enough? NOW Friday, September 17, 2010 Blogging 101
  • 3. Why Isn’t a Website Enough? Friday, September 17, 2010
  • 4. Why Isn’t a Website Enough? Much of the world has upgraded to Web 2.0. Friday, September 17, 2010
  • 5. Why Isn’t a Website Enough? Much of the world has upgraded to Web 2.0. What does that mean? Friday, September 17, 2010
  • 6. Web 2.0 means ... It’s not about you anymore. It’s about your readers. Your potential clients. Friday, September 17, 2010
  • 7. Businesses With Blogs Get: • 55% more Web traffic1 • 97% more inbound links2 • 434% more pages indexed 2 1 Mashable.com 2 Hubspot.com Friday, September 17, 2010
  • 8. How Many Blogs? • 133,000,000 blogs • 100,000 posts/hour • 2800 links/minute Technorati.com Friday, September 17, 2010
  • 9. How Many Blogs? • 133,000,000 blogs • 4 out of 10 people read blogs • 100,000 posts/hour • 8 out of 10 know what they are • 2800 links/minute Technorati.com Friday, September 17, 2010
  • 10. Blog vs. Website • Website: You control the message • Website: Static information • Website: Offer content and wait Friday, September 17, 2010
  • 11. Blog vs. Website • Website: You control the message • Blog: You control the some of the message • Website: Static information • Blog: Dynamic information • Website: Offer content and wait • Blog: User-generated content Friday, September 17, 2010
  • 13. Your Blog Your Website Friday, September 17, 2010
  • 23. The Blog: Leverage the Power of Web 2.0 Friday, September 17, 2010
  • 24. The Blog: Leverage the Power of Web 2.0 • How to make sense of blogs & blogging • What to do to get ready • How to get started • How to engage your readers • How to measure your success • Caveats and pitfalls Friday, September 17, 2010
  • 25. Untangle: How to Make Sense of Blogs & Blogging Friday, September 17, 2010
  • 26. Blog Basics • Anatomy of a blog • Static vs. dynamic content • RSS feeds Friday, September 17, 2010
  • 27. Anatomy of a Blog Friday, September 17, 2010
  • 28. Post: Dynamic Content Friday, September 17, 2010
  • 29. Page: Static Content Friday, September 17, 2010
  • 30. RSS Google Reader Your computer Friday, September 17, 2010
  • 31. RSS Google Reader Your computer Friday, September 17, 2010
  • 32. RSS Google Reader Your computer Friday, September 17, 2010
  • 33. Plug In: Get Ready Friday, September 17, 2010
  • 34. Get Ready Set Goals Prepare Evaluate Your Message Assess Your Audience Know Your Resources Friday, September 17, 2010
  • 35. Set Goals • Sell products or services? • Drive website traffic • Get feedback on products or services • Speaking/book deal • Provide resources Friday, September 17, 2010
  • 36. Prepare • Read other blogs • Organize content • Write static content • Assemble team • Platform and hosting Friday, September 17, 2010
  • 39. Evaluate Your Message • Controversial? • Tone • Look/layout Friday, September 17, 2010
  • 40. Assess Your Audience • Interests • Educational level • Solutions to problems Friday, September 17, 2010
  • 41. Know Your Resources • Geek level • Available time • Writing ability • Passion for blogging and product • Budget Friday, September 17, 2010
  • 42. Get Ready Set Goals Prepare Evaluate Your Message Assess Your Audience Know Your Resources Friday, September 17, 2010
  • 43. Flip the Switch: Start Blogging Friday, September 17, 2010
  • 44. Content Strategies • Keywords • Layout • Types of posts • Editorial calendar • Regular fresh content • Tags Friday, September 17, 2010
  • 46. Use Keywords to Brainstorm Friday, September 17, 2010
  • 48. Long-Tail Keywords text here Friday, September 17, 2010
  • 50. Three-Column with Two Sidebars Friday, September 17, 2010
  • 51. Types of Posts • Aggregate from different sources • Video • Conference liveblogging • Commentary on another post • Opinion • Lists Friday, September 17, 2010
  • 52. Editorial Calendar Poll Post Comme ntary Video List Friday, September 17, 2010
  • 53. Regular Fresh Content • Google juice • Keeps readers coming back • Incorporate keywords • Incoming links • Establishes thought leadership Friday, September 17, 2010
  • 54. Use Tags • Use relevant tags • 5 - 10 is optimal • Don’t duplicate title & subhead • Think like reader Friday, September 17, 2010
  • 55. Connect: Engage Your Readers Friday, September 17, 2010
  • 56. Comments and Commenting Yes! No! Friday, September 17, 2010
  • 57. Comment Guidelines • Always reply to comments • Moderate comments • Establish and publish comment policy • Don’t delete comments • Prepare for negative feedback Friday, September 17, 2010
  • 58. Measure: Document Your Success Friday, September 17, 2010
  • 59. Is This Thing On? • Pageviews • RSS subscriptions • Alexa rank/Technorati authority • Inbound links/social shares • Comments • Conversions Friday, September 17, 2010
  • 60. Don’t Be This Guy: Caveats and Pitfalls Friday, September 17, 2010
  • 61. Caveats • Be realistic • Don’t level jump Friends • Be present; don’t autopost • Be authentic • Monitor Friday, September 17, 2010
  • 62. Don’t Get Discouraged Photo Credit: Julian Mason http://www.flickr.com/photos/meandmyshadow/4552218630/ Friday, September 17, 2010
  • 63. Sum it Up • Dynamic, keyword-rich content • Post regularly • Engage with readers & other bloggers • Be authentic • Monitor Friday, September 17, 2010
  • 64. Web bethgsanders.com Email Thanks bgs@bethgsanders.com Twi er @bethgsanders Y’all! Friday, September 17, 2010