Personal branding is not just about style or packaging and it is more about substance, the inner core, discovering what is innate about you and projecting it to the outer world authentically. Thus there would be a congruence between the inner self and the world’s expectations.

1. Building the Brand ‘YOU’

2. The spirit of Ubuntu Sikhona Sawa bona

4. Our norms Have Fun

9. How do you feel?

13. Distinct … or … Extinct

14. Distinct You

15. BRAND You

16. Personal branding is all about how you stand out from the rest

18. So, What is your personal brand?

25. Brand that symbolised the core

26. A Style that truly represented his supreme substance

27. What are you What I have (my profession, qualifications, networth etc) What I do What I am

28. Brand Outward impression to market - Delivers what market expects Values adapt to what market needs Core strengths/ Values &beliefs

32. 4 D framework: for personal branding

39. do you want to take charge of your Brand?

40. where you go from here is up to you…

41. And the world is yours to take Thanks Inspired by Personal branding for Technology Professionals by Rajesh Shetty