The paper deals with recent trends in visual merchandising

1. TRENDZ IN STORE
WINDOWS
By Bharath Krishna .V

3. STORE WINDOW
 A store window is most commonly called shop
window or window display .
 The latest merchandize is displayed in a most
innovative way in order to make it look more
attractive.
 It plays a more important role than that of an
advertisement can play in attracting customers.

5. CONVENTIONAL V/S MODERN
DISPLAYS

6. CONVENTIONAL V/S MODERN
DISPLAYS
 Conventionally the displays windows were
arranged in a formal way.
 But now the conventional way of arranging a
display window is replaced by trendy and
innovative ideas that are incorporated in order to
make the merchandize look more attractive.
 There are numerous ideas from which the setting
of modern display windows is made.

7. RECENT TRENDZ IN WINDOW
DISPLAY
 Usage of every day common in a unconventional
way.
 Advertising with Super Sized Items.
 Creating mood about upcoming celebrations.
 Usage of mannequins in action.
 Selecting themes that promote interest.

8. USAGE OF EVERY DAY COMMON IN AN
UNCONVENTIONAL WAY.
 Customers relate to products that are used in
everyday life, but they are not expecting to see
those same items used in creative and
unconventional ways. Great window displays
that grab your attention offer unique and
surprising advertising methods.

10. ADVERTISE WITH SUPER SIZED ITEMS
 When window displays show small scale items in
a super sized form, audiences are captivated and
stunned by their dramatic appearance. Coffee
cups, crayons, snowflakes, and guitars are all
examples of typical small scale items that could
be designed in a larger fashion.

12. HOLIDAYS AND CELEBRATIONS
PROVIDE SELLING OPPORTUNITIES
 Holidays and celebrations tend to remind people
that it is time to purchase gifts for someone
special. Incorporating products into your holiday
window display will also keep them on the
forefront.

14. CREATE MANNEQUINS IN ACTION
 Mannequins are probably the most frequently
used items in attractive window displays, but
creating an action scene with them can be an
even more powerful advertising technique. If you
own a sporting goods small business, create a
window display of mannequins playing catch or
throwing a football. Action packed scenes
involving mannequins can be effective
marketing tool.

16. SELECT THEMES THAT PROMOTE
INTEREST
 Great window displays that grab your attention
often revolve around a theme or particular motif.
If you own a photography studio, you could create
a window display of all black and white images
and photographs. If your small business is an
antique store, you could create a Victorian
window display that attractively complements
that theme. Local attractions, modern color
schemes, sports teams, and decor motifs all
promote interest in the items and services that
you provide.

19. CONCLUSION
 Thus it is well understood that the modern
window display are brought out by
understanding the psychological impact that it
may create on the customers.
 Such displays have also created more
expectations among the customers that they
expect more innovations and excitement in the
upcoming one making a visual merchandiser’s
work more interesting and challenging.