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Marketing Management

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Zulfikar A. Bharmal
Zulfikar A. Bharmal
1 de 58
 
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Types of markets ,[object Object],[object Object],[object Object],[object Object]
Marketing mix product promotion place price
Core marketing concepts. ,[object Object],[object Object],[object Object],[object Object]
Seven p’s
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Eighth p ,[object Object]
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Stages in marketing . ,[object Object],[object Object],[object Object]
The scope of marketing.
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Marketing management ?
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Evolution of marketing.
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Orientation of management towards marketing.
The five distinct concepts of marketing
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Selling and marketing
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The marketing concept
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[object Object],Target market Customer needs Integrated marketing Profits through Customer satisfaction
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[object Object],Top management Middle management Front-line people customers
[object Object],customers Front –line people Middle management Top management
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Limitations of marketing concept.
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Value driven marketing
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Marketing Management