Corporate social responsibility involves using company resources to improve societal well-being through discretionary business practices and profitability. Companies are increasingly engaging in innovation to develop eco-friendly products as part of their CSR efforts. By manufacturing green products, companies can achieve social welfare goals while improving their image and reducing environmental damage. Examples include MRF developing more fuel efficient tires, Bajaj Auto installing wind turbines to save costs and energy, and McDonald's switching to more sustainable packaging materials.