1. New Social Network site assists prospects in making buying decision
Buchanan Group surprised to all FMCG players with the launched of ‘Hometesterclub.com’. It is
new Social Networking site where all individual are free to register and become member of it
and give their review, rate and opinion on new grocery product. Hometesterclub is not forcing to
anyone to give positive review about new products. It is unbiased and trusty social network side
where all members can interact with each other and uploaded reviews & comments help member
to make wise and smart shopping decisions.
The aims of this innovation to be an aggregator and filter of all new grocery products launched in
retail stores in India. This club encourages to all grocery player to be member of this social
networking sites and also giving chance to interact with others and get real feedback of their
customers. Manufactures can also be benefited from it. They can create demand or re-change
their products as per the review of their new product. There are over 12500 members till now and
thousands of new members add every week.
For Example-: Kissan Creamy Spread tomato twist
Surely many of you have seen the TVC of this product. In TVC you must be noticed mummy try
to make her child mood to have chapati in his meal with some fictions stories, but he kept
avoiding, after introducing Kissan new product Kissam Creamy Spread child ready to have
chpati it concludes that kids love to chapati with Kissan Creamy Spread tomato twist
Now, we all can see the real review about this new product through Hometesterclub for making
buying decision. Let’s show the reviews of the same brand to you all
sunil [pune MAH]said:
"too good"
6 Jul
Anurag [Bhilai CHA ] said:
"Very good product available in different flavours and above all Yummy to taste.I can`t simply
resist. "
5 Jul
Sumithra [Chennai TNA ] said:
Bharti Bhutani www.managementexplorer.com Page 2

2. "I havent tasted this..i tried garlic flavour and it tastes yummy.. "
5 Jul
g.chitra [chennai TNA ] said:
"i tried it is good and tate is very delicious."
4 Jul
Angel [Patna BJH ] said:
"ohh its really tempting .. Delicious :)"
3 Jul
thara [bangalore city KAR ] said:
"i bought tomato sauce from the super market and found it very tasty and good"
2 Jul
Najmun [Bangalore KAR ] said:
"my mum got this for my younger bro from super market...eats it with hot chappati and cream
buns:) always butter him while he is eatin and take a few bites:) quite delicious...my bro is really
fond of it though"
1 Jul
The above reviews assist you in making shopping decision smartly.
For whom are you waiting lets register on www.hometesterclub.com and get free sample of new
product and have a look on reviews given by members on new products, which assist you in
buying decision.
Bharti Bhutani www.managementexplorer.com Page 2