1. FMCG
FAST MOVING CONSUMER
GOODS

2. ROAD MAP OF THE PRESENTATION
1.INTRODUCTION
2. GLOBAL SCENARIO
3.INDIAN SCENARIO
4.COMPARISON BETWEEN THREE
MAJOR INDIAN COMPANIES
5.STAGES OF FMCG
6.EMPLOYMENT OPPURTUNITIES
7.CONCLUSION

3. INTRODUCTION
 Itrefers to consumers non-durable goods
 Sold quickly at relatively low cost.
 Generally sold at large quantities.
 This sector touches every aspects of
human life from looks to hygiene to
palate.
 This sector mainly consists of sub
segments viz: personal care, oral
care, and household products

4. FMCG PRODUCTS
Detergents Shampoos
Confectionarie
s
Soaps
Beverages Creams

5. GLOBAL SCENARIO
PerPer Capita Consumption(US$)
capita consumption in
12
US $
10
8
6
4
2
0
India China Thailand South Africa
Laundry Shampoo Skincare Deodrants

6. INDIAN SCENARIO
 India is an important market for FMCG
players
 The Indian FMCG sector is the 4th largest in
the economy with total market size of around
US$ 13.1 billion
 During 1950’s to 1980’s there was a low
investment as the purchasing power was
low.
 The govt. had put a lot of emphasis on the
development of small scale sector.
 The existing companies like HLL were purely

7.  However, post liberalization the scenario
changed marking the entries of the MNCs in
the country.
 The focus shifted from urban to rural areas.
 Large Base: With a population of 1 bn
people, around 70% of the household lives in
the rural areas. The total number of rural
households is expected to rise from 144 mn
in 2007 to 153 mn in 2010 which represents
the largest potential market in the world.

8. RURAL & URBAN POTENTIAL
URBAN RURAL
Population 06-07( m 59 144
household)
Population 09-10( m 69 153
household)
% of Distibution (06- 29 71
07)
Market 3768 627000
((Towns/Villages)
SOURCE:STATISTICAL
OUTLINE OF INDIA(06-
07),NCAER

9. INDIA – A LARGE CONSUMER GOODS SPENDER
15
40 10
11
8 16
Savings Others
Clothings Entertainment
Personal Care Grocery

10. CHANGING LIFESTYLE
SOURCE:HLL INVESTOR MEET 2006
ALL INDIA URBAN % RURAL %
97.4
100
90.7 91.4 91.5
88.6 87.4 88.9
90 86.1 84.1
80 74.9
70
59.9
60 52.1
48.6
50
37.6 38
40 31.9
31.5
28
30 22
17.8
20 14.6 15.5
5.5 6.6
10 2.1 2.8
0 0.6
0

11. 3 MAJOR INDIAN COMPANIES
 HINDUSTAN UNILEVER
 AMUL
 DABUR INDIA LIMITED

12. HINDUSTAN UNILEVER
No 1 company in India
Sales turnover of Rs 13,718 crores
Produces 35 different brands with 15,000
employees

13. AMUL
4th largest company in India
Sales turnover of Rs 2745.74 crores
It has 15 different brands with 20,000
employees

14. DABUR INDIA LTD
6th largest company in India
Sales turnover of 2,396 crores
It has 32 different brands with 6,500
employees

15. COMPARISON OF TOP THREE PLAYERS IN INDIA

16. COMPARISON ON THE BASIS OF SALES

17. COMPARISON ON THE BASIS OF OF EMPLOYEES
20000
20000
18000 15000
16000
14000
12000
10000 6500
8000
6000
4000
2000
0
HUL AMUL DABUR
NO.OF EMPLOYEES

18. COMPARISON ON THE BASE OF BRANDS &
CATEGORY
35
35 32
30
25
20
20 17
15
15
11
10
5
0
HUL AMUL DABUR
BRANDS CATEGORY

19. STAGE IN INDUSTRY LIFE CYCLE

20.  TREMENDOUS INCREASE
 FOURTH LARGEST IN NATIONAL
ECONOMY
 IT VARY FROM DIRECT SALES TO
INDUSTRIAL SALES TO INDIRECT SALE
 CUSTOMER FIND DIFFICULTY TO
CHOOSE PRODUCTS
 NECESSITY OF SALES PERSONNEL
 THEY HELP TO CHOOSE PRODUCT