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1. A guide to grow B2B companies using Social Media.

2. Social Media as a tool to grow B2B Companies
As more B2B companies are being established in Mauritius,
the question of how to address the target market is
becoming a fundamental aspect of successful business
cases.
Social Media Marketing was slowly adopted by Business to
Business companies but this is changing very quickly.
Buying behaviors are changing and buyers are more
connectedand know everything about a brand.
B2B companies are buying into Social Media Marketing as a
way to create brand awareness, generate more leads and
to recruit employees.
In this guide, we are giving out 5 simple steps for your B2B
success.
By Inbound Mauritius

3. 1. Content is King
Facebook, Twitter, Instagram among other Social Media
channels are only platforms. Without proper content,
your business cannot create its brand awareness and
generateleads.
Inbound Mauritius creates several content such as
videos (proven to attract more leads), blog articles,
templates,presentationsamong others.
B2B have a wide variety of Content ideas that can be
generated. These range from staff wishing Happy New
Year (ABC Group) to Story-Telling of love stories
betweenyour brand and the customers (PEPSI)
The Content you are sharing on Social Media will define
how your customers are experiencing your brand –
Make sure you have the right content.

4. 2. Visuals create more interactions
According to an article appeared in Hubspot, pictures on
Facebook generates 53% more likes as opposed to a post
while more videos are being uploaded on Facebook.
Be it photos or videos, Make sure to have the best quality
content. In case you don’t have any, consider creating your
own.
Visuals are good but do they contribute to the sales of the
company? Yes – In fact, pictures on social media which are
linked to website or other landing pages, generates more
clicks and hence more leads.

5. 3. Advertise your content
Now that you posted your content on your social
media channels,it is time to advertise.
Inbound Mauritius Social Media fans are increasing
gradually but that doesn’t mean they know what we
do and why we do it. As such, we lay emphasis on
advertisingwhat we do and our services.
Social Media Marketing’s advertising are the
cheapestcompared to outbound marketing.
Here there is no use of billboards or flyers. For e.g.
the minimum price for a Facebook advertising is of 1$
per day.

6. 4. Track your campaign
Tracking your Social Media campaign performance
enables you to have an overview of what to improve
on for your next campaign.
Facebook analytics provides a huge amount of data to
Marketers to help in the segmentation and targeting
process.
There are also other external Social Media analytic
platform which are free such as SimplyMeasured, CYFE
and LikeAlizer.

7. 5. Listen to Feedback
It is important to listen to what your customers
are saying on your social media channels.
By listening to these feedback, you will be able to
improve your marketing strategy and be more
customer oriented.
It is also important to have a detractor
management strategy so that you respond to
negative feedback properly.

8. Social Media for B2B
Contact us: Inbound Mauritius