Mapping Innovation: What is innovation and how do you leverage it? Aleksey Narko presentation for Innovation Management class at WSB-NLU Professor:dr Michał Jasieński

1. Mapping Innovation:
What is innovation and
how do you leverage it?
Aleksey Narko ©

2. Business model and Technology
innovation.
Value
proposition
Business
Model
Innovation
Product and
Services
Supply Chain
Process
Technologies
Target
Customer
Enabling
Technologies
Technology
Innovation

3. Business Model Change
• Value proposition: what is sold and delivered
to the market.
• Supply Chain: how it is created and delivered
to the market. Example:
• Target Customer: to whom it is delivered.
Example:

4. Technology Change
Three distinct ways:
• Product and service offerings
• Process technologies
• Enabling technologies

5. Three types of Innovation
• Incremental
• Semi-Radical
• Radical

6. Different types of Investment:

7. Incremental Innovations

8. Semi-Radical Innovations

9. Radical Innovation

10. Enablers of Breakthrough
Innovation:
• Partnering with outside companies to create
ventures
• Availability of resources to support
breakthrough ideas
• Management commitment to supporting
ideas outside the current strategy

11. Barriers to Breakthrough
innovation:
• Incentives focused on avoiding risk
• Perceived competition with existing business
• Hard implementation in manufacturing and
distribution

12. Thank you for
attention!