Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
media giant is one of our most powerful and lucrative business resources. According to LinkedIn's Newsroom, there
are 2 new professionals joining every second. Come learn how to attract this abundance of prospects and turn them
into a business opportunity
3. About Big Fish
• Great Companies of all sizes
• Market Exclusivity
• Leverage Big Brand Experience
• Greatest Digital Marketing System in the World!
Our Mission is to Grow Market Leaders
And Drive Positive Change
4. Agenda:
Why you need to pay attention to LinkedIn
How to get found and grow your business on LinkedIn
The Important Headshot not MugShot!
How to engage though LinkedIn groups
Expanding your presence for even greater results
The First In-Person Impression
Key Takeaways and audience questions
9. Leveraging Keywords
• Research Top 10
Keywords
• Study Competitors
• Include keywords in
Position, Summary,
Specialties, Education
and Skills & Expertise
10. Enhance Your Profile with Media
• Welcome Videos
• Commercials
• Explainer Videos
• Presentations
• Research Studies
• Books
• Magazine Articles
23. Adding Contacts
Add your friends and colleagues to your 1st
degree connections if you haven’t already.
– To do this, go to “Contacts” and then go to
“Add Connections.”
– From there you should be able to sync
LinkedIn with your email account to invite
your personal contacts.
25. Make it a daily routine
Collect business cards from everyone
Connect with everyone you’ve worked with
Have all employees build LinkedIn profiles
and connect
Accept all connection invites
Tips for adding connections
26. Make Personal Requests
Gary,
It seems we are both in the “XXXX XXXX” industry.
I came across your profile on LinkedIn and thought
we might benefit from being connected.
I hope business is going well for you.
Thanks,
Tony
28. Do great work!
Don’t force it
Recommend others
Build great products!
Tips for getting recommendations
29. Identifying Your Target
• Think through exactly who it is you want
to target. Who is your ideal customer or
client?
• These answers are not good enough:
– Everybody
– Any type of business owner
– Anybody in marketing
30. Questions You Need to Answer:
1. What are your target industries?
2. What geographical area are you targeting?
3. Are your prospects most likely to be hanging out in certain LinkedIn
groups?
4. What company size is the right fit for you? 1 man shop? Only
companies with more than 50 employees? It’s important that you
determine the right range.
5. What types of position titles does your buyer usually hold? Come up
with the top 10-15 positions that you target. Some examples:
a. President
b. Marketing Manager
c. Purchasing Coordinator
d. CTO
6. What level of annual revenue do your best clients have?
31. Collections of people by interest, industry, etc.
Great place to make connections
Great place to find your target audience
Demonstrate your expertise
Why groups?
32. Which Groups do you want to join?
• Join 50 groups
• Group directory
• Top 3 targets
• Hold your
PROSPECTS
• Active communities
and growing
33. Connect with the people in the group
Answer questions
Start thoughtful discussions
Don’t spam!
Group tips
Be consistent
34. Searching Groups for Talent
• Identify groups
where candidate
would appear
• Search group
membership
based on your
criteria.
• Reach out to via a
direct message.
35. Prospecting in Groups
Step 1 – Reach out to the shared connection and ask permission to use their
name.
Subject: Matthew Durgin
Jill,
I noticed that you’re connected to Matthew Durgin. I was going to reach out to him, do you
mind if I mention your name?
Thanks, and hope business is going well!
Tony
Step 2 – Once you have permission, time to message the prospect!
Subject: Reaching Out
Hi Matthew,
I saw that we’re both connected to Jill and wanted to reach out. Jill and I have known each
other for some time and I’ve really valued the networking we’ve done over the years. I told
her I’d be reaching out to you, and he thought it would be a good connection.
It would be great to chat some time and learn more about your business. Do you have any
time next Wednesday or Thursday?
Thanks!
Tony