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Creating a social media plan

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Mike Abonitalla
Mike Abonitalla

The document provides an overview of creating an effective social media plan in 6 steps: 1) preplanning to understand customer insights and current marketing, 2) listening to online conversations, 3) creating customer profiles, 4) setting goals, 5) joining conversations, and 6) measuring returns both qualitatively and quantitatively. It emphasizes the importance of transparency, engagement, establishing baselines and timelines to track results from social media activities.

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Creating a Social Media Plan By Michael Abonitalla Cyberpoint Digital Media Marketing
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media ,[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Statistics - Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Statistics - Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Statistics - YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is Social Media Used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Martell Home Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Martell Home Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Martell Home Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating a Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1 - Preplanning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2 – Listen to the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3 – Create Your Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3 – Create Your Target ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4 – Set Specific Social Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step 5 – Join the Conversation
Step 5 – Join the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5 – Join the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5 – Join the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5 – Join the Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6 – Measure Your Returns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object]

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