The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Developed at GV, it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

1. Design Sprint Method
Create a “Right” Product

2. The Better Product Always Wins

3. Needs Meet Market

4. Design | Sprint

5. Agile
Development

6. A Five-Day Process

7. Understand Why
Sprint Challenge
How Might We
Stakeholders
Market Research

8. Let’s Define
User Personas
Design Principle
First Tweet

9. Diverge Solutions
Crazy 8’s
One Big Idea
Let’s Sketch the Idea

10. Decide Ideas
Story Board
Voting Dots
Thinking Hat

11. Make Prototype
Functionality
Prototype Tools
Product Flow

12. Let’s Validate
Questionnaire
Team Validation
Focus Group Discussion

13. The Outcomes
The tested prototype proved some
assumptions and invalidated others
The tested prototype is a total bust
Every Assumption is Correct and
Prototype is Perfect