# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
#GEC2016
@GECGLOBAL
GEC.CO
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Bill Aulet
Managing Director, Martin Trust Center for MIT Entrepreneur...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Purpose of this Presentation
• We are all interested in entrepreneursh...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
What Is Entrepreneurship?
4
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Innovation = Invention*Commercialization
Definition of Innovation
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
What Is Entrepreneurship?
Innovation
* Technology
essentials
* Knowled...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Past
1. Practitioner or Academic
2. Little differentiation between typ...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
8
• Being an entrepreneur
is the new “cool” thing.
As a result,
demand...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Present
1. Demand sky rockets
2. Overflows from academic institutions
...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Most Fundamental Questions for
Entrepreneurship Education
1. Why
2. Ca...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
11
Crisis in Entrepreneurial Education
Demand
Supply of
quality
Time
S...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Importance of Spirit
12
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
13
Spirit + Skills
Successful Entrepreneurship
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Successful Entrepreneurship =
Spirit
of a pirate
Skills
of a Navy Seal...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Future
1. Serious academic and professional field
2. Rigorous but prac...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Process
•Start with market segmentation to identify different types of...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Example: Target Customer Definition
& Segmentation for MIT
• MIT stude...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Market Segmentation: Personas
Exploratory/
Curious
Ready-to-Go Entrepr...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
Aggregate Needs As...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
General Road Map f...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
General Road Map f...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
General Road Map f...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
General Road Map f...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Fulfillment Mechanisms
1. Residential Classes (Full Semester, Half Sem...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
* - An open framework built for constant refinement
Full Suite of Offe...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Most Fundamental Questions for
Entrepreneurship Education
1. Why
2. Ca...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
27
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
How
• How should entrepreneurship be
taught?
1. Open (common language ...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Student Personas
29
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Comprehensive Curriculum Tile Approach
30
* - An open framework built ...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
How 24 Steps Was Put Together
31
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
32
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
33
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
34
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
35
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
36
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
37
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
38
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Action
• Entrepreneurship Educators Forum
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
The mission: Improve entrepreneurship education,
and make it more rigo...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
41
Michal Gilon-Yanai
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Future
1. Serious academic and professional field
2. Rigorous but prac...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
What Differentiates Us?
• We help create entrepreneurs not
companies.
...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
What We Are Not …
o Economic development organizations
o It is a by pr...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
More Info
The Book
www.disciplinedentrepreneurship.com
Progress Dashbo...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Also Available in Spanish
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
47
Free* Online Courses
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Other Relevant Material I
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Other Relevant Material II
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
End
Questions?
51
Twitter: @billaulet
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Appendices
52
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Story of Reo, Rita, Natalie, Chuan & Gavin
Start IAP
Jan 2015
15.390
F...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Key Take Aways
• Entrepreneurship can be taught and it is effectively ...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
Validation
Designing Team Building Check Points on the Entrepreneurshi...
# G E C 2 0 1 6 | @ G E C G L O B A L | G E C .
C O
#GEC2016
@GECGLOBAL
GEC.CO
Próxima SlideShare
Cargando en…5
×

Bill Aulet GEC2016 keynote speech March 16 2016 Medellin Colombia

195.922 visualizaciones

Publicado el

Bill Aulet's keynote speech at 2016 Global Entrepreneurship Conference in Medellin Colombia. Focus on the past, present and future of entrepreneurship educaiton and what needs to be done.

Publicado en: Educación, PYMES y liderazgo
  • Hey, this is an *Awesome* guide. Already tweeted and now subscribed. http://bit.ly/review_adda
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ www.ThesisScientist.com
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Secret to making $$$ with paid surveys https://paidsurveyseveryday.blogspot.com/
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Free-World Genuine Documents Inc. We are a group of talented IT specialists, and former Intelligence contractors from around the world. We provide services such as real registered drivers licenses, Registered and authentic passports of over 70 countries. entry/exit visas of all types, biometric passports, school certificates of top universities in the US, UK, Canada and Australia and many others (we have over 3000 templates on file). ID cards. Training certificates M GCSE, A- levels, High School Diplomas , TESOL, TEFL, IELTS, CELTA, GMAT, MCAT, and LSAT, Novelty Birth, Marriage, and Death Certificates , Novelty Passports and New Identity Packages all designed to look 100% identical to the original with all chip and government sensors 100% genuine. All our documents are forged with government encryption, and are in the state data bases. contact us now and get professional services and roam the world freely. We also assist foreigners in more than 64 countries to link them up with genuine companies for visa change & extension. Be a citizen of the world, and have any document you want. Our contacts: freewordauthenticdocumentation@consultant.com Skype: freeworld1992 whatsapp us at +447397941918 phone number: +447450682395 +1(612) 208-7112
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ www.ThesisScientist.com
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Bill Aulet GEC2016 keynote speech March 16 2016 Medellin Colombia

  1. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O #GEC2016 @GECGLOBAL GEC.CO
  2. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Bill Aulet Managing Director, Martin Trust Center for MIT Entrepreneurship & Author of “Disciplined Entrepreneurship”
  3. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Purpose of this Presentation • We are all interested in entrepreneurship • The world needs entrepreneurs more than ever before • To have more entrepreneurs, we need to educate/train more and higher quality • We can do better • How we can improve entrepreneurship education 3
  4. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O What Is Entrepreneurship? 4
  5. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Innovation = Invention*Commercialization Definition of Innovation
  6. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O What Is Entrepreneurship? Innovation * Technology essentials * Knowledge of science & engineering * Skills to develop * Skills to build Entrepreneurship * Business essentials * Venture engineering * Knowledge to frame decisions * Skills to start * Skills to grow 6
  7. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Past 1. Practitioner or Academic 2. Little differentiation between types of entrepreneurship 3. Demand was relatively small & field was seen as a niche (orphan?) 4. Not perceived as a worthy academic pursuit 5. Can it be taught? Should it be taught? 7
  8. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 8 • Being an entrepreneur is the new “cool” thing. As a result, demand for entrepreneurship is blowing up! Present
  9. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Present 1. Demand sky rockets 2. Overflows from academic institutions 3. Gap filled predominantly with practitioners 4. Shortage of academics 5. Coming crisis in entrepreneurship education (Sept 2013) 9
  10. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Most Fundamental Questions for Entrepreneurship Education 1. Why 2. Can 3. How 10
  11. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 11 Crisis in Entrepreneurial Education Demand Supply of quality Time Storytelling
  12. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Importance of Spirit 12
  13. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 13 Spirit + Skills Successful Entrepreneurship
  14. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Successful Entrepreneurship = Spirit of a pirate Skills of a Navy Seal 14 +
  15. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Future 1. Serious academic and professional field 2. Rigorous but practical 3. New type of product a) Segmentation of market b) Dynamic system to adjust c) Value-based as opposed to Credential-centric d) JIT delivery model 4. Need to differentiate from private models 15
  16. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Process •Start with market segmentation to identify different types of students in classes today Segmentation •Real representative examples (MIT) •Significant shift in demandPersonas •Identify needs by persona •Note common areas as wellNeeds •Modular for flexibility & customization, as well as rigor & quality •What is our current set of offerings?Design •Multiple mechanisms for delivery •Giving options to customers (students)Delivery •Research best practices •Identify gaps and areas of weakness  Remediation plans developed & implementedAction 16
  17. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Example: Target Customer Definition & Segmentation for MIT • MIT students • Undergraduate (UG) • Graduate Student – MBAs (MBA) • Graduate Student – other Masters or PhD (Grad) • Post Doctoral Student* (PostDoc) • Any of the five schools at MIT • We will further distinguish between all of these categories of students by their interests using the persona methodology • Again, we focus on IDE not SME entrepreneurship 17
  18. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Market Segmentation: Personas Exploratory/ Curious Ready-to-Go Entrepreneurshi p Amplifier Corporate Entrepreneur Description of Persona Interested but has no driving idea or team; is in exploratory mode; starts here but will migrate to another state or out of entrepreneurship Chomping at the bit & just wants help to get going – has idea, tech &/or core of team Interested in understanding enough to successfully promote in their org (e.g., gov, corp, family business) but is not the entrepreneur Wants to be an entrepreneur in a large organization Needs at a High Level Need info on career choice, soft skills, ideation, team building and then some first-hand experience to get a sense of the process Wants specific skills and lots of them, very quickly; less on the upfront things emphasized for the “curious” persona; wants the deep, immersive experience of being an entrepreneur on her idea/technology Interested in all steps in some depth but even more interested in strategy, policy and economic impact of the field. Will want to have the experience of being an entrepreneur so can empathize but more interested in the process than the idea or team Wants depth in executing the process so comfortable doing it again but less tied to the idea or team; more interested in organizational issues and environment issues 18
  19. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement Aggregate Needs Assessment: Business Essentials*
  20. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement General Road Map for Needs of Curious Entrep*
  21. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement General Road Map for Ready To Go Entrep*
  22. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement General Road Map for Entrepreneurship Amplifier*
  23. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement General Road Map for Corporate Entrep*
  24. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Fulfillment Mechanisms 1. Residential Classes (Full Semester, Half Semester, Short Classes) 2. Online Classes (e.g., edX/MITx/OpenCourseWare) 3. Lecture Series and/or Workshops (“SnackPacks”) 4. Extra or Co-Curricular Clubs/Activities (e.g., Competitions, Hackathons) 5. Resources Page (Supplementary materials, e.g., blog posts, podcasts, video or other materials) 6. Advisory Network (Specialists, Coaches, Mentors)
  25. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O * - An open framework built for constant refinement Full Suite of Offerings Within Each Tile
  26. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Most Fundamental Questions for Entrepreneurship Education 1. Why 2. Can 3. How 26
  27. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 27
  28. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O How • How should entrepreneurship be taught? 1. Open (common language & best tools) 2. Systems Approach (integrated & prescriptive) 3. Rigorous but Practical (mens et manus) 28
  29. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Student Personas 29
  30. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Comprehensive Curriculum Tile Approach 30 * - An open framework built for constant refinement
  31. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O How 24 Steps Was Put Together 31
  32. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 32
  33. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 33
  34. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 34
  35. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 35
  36. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 36
  37. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 37
  38. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 38
  39. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Action • Entrepreneurship Educators Forum
  40. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O The mission: Improve entrepreneurship education, and make it more rigorous and professional • How? – An open-source, collaborative platform for curated high quality entrepreneurship teaching materials – A community to discuss challenges, share best practices and drive innovation in entrepreneurship education – Guidance and support from an advisory council – leaders of entrepreneurship education in top institutions • What? – An online platform (MVP launched @ www.eef.io) – The MIT entrepreneurship programming roadmap as a base to get going – A series of webinars focusing on the “tiles” in the framework, recorded and available on the website – often including syllabi and other teaching materials – All free and open to all
  41. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 41 Michal Gilon-Yanai
  42. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Future 1. Serious academic and professional field 2. Rigorous but practical 3. New type of product a) Segmentation of market b) Dynamic system to adjust c) Value-based as opposed to Credential-centric d) JIT delivery model 4. Need to differentiate from private models 42
  43. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O What Differentiates Us? • We help create entrepreneurs not companies. 43
  44. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O What We Are Not … o Economic development organizations o It is a by product but not the focus o This makes us unique in an entrepreneurial ecosystem and we should be proud and steadfast in our commitment to our mission and role 44
  45. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O More Info The Book www.disciplinedentrepreneurship.com Progress Dashboard www.detoolbox.com 45
  46. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Also Available in Spanish
  47. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O 47 Free* Online Courses
  48. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Other Relevant Material I
  49. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Other Relevant Material II
  50. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O
  51. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O End Questions? 51 Twitter: @billaulet
  52. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Appendices 52
  53. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Story of Reo, Rita, Natalie, Chuan & Gavin Start IAP Jan 2015 15.390 Feb – May 2015 GFSA June – Aug 2015 BCG Hacking Arts PowderWave GSD Sept – Jan 2015 IDEOSumo Logic TA 6.93 3
  54. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Key Take Aways • Entrepreneurship can be taught and it is effectively with a good process • The students appreciate there is value in a rigorous/disciplined process for entrepreneurship – it is not just magic and mentorship • Entrepreneurs and companies evolve over time in a Darwinian manner – fluid teams are essential to optimize the learning process (as well as success) • By the way, note the diversity in the teams! 54
  55. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O Validation Designing Team Building Check Points on the Entrepreneurship Education Ramp Inspiration, Idea, Technology Classroom Extra- Curricular Accelerator Key Points to Form/Reform Team: V1, V2, V3, V4, …
  56. # G E C 2 0 1 6 | @ G E C G L O B A L | G E C . C O #GEC2016 @GECGLOBAL GEC.CO

×