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Preparing for Writing Public Relations
Components of Public Relations ,[object Object],[object Object],[object Object],[object Object]
Reporter vs. Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing is one of five skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Like a reporter, the PR writer must do research ,[object Object],[object Object],[object Object]
Research: Prelude to Writing ,[object Object],[object Object],[object Object],[object Object]
The #1 skill needed… ,[object Object]
Writing Guidelines:  Outline Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Writing Guidelines:  Outline Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Errors to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Effective Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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