Hunt enterprise-seo sessf

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Presentation from SES San Francisco Aug 2010 in enterprise SEO program management.

Enabling Success in Enterprise SEO ProgramsBill Hunt

The Challenge of Enterprise SEO ,[object Object]

Multiple language versions

Numerous SEM programs

Wide range of roles need to be included,[object Object]

Enable Search Program Scalability

Enabler - Search Engine Style Guide ,[object Object]

Integrate into contracts and procurement to give teeth ,[object Object]

Enabler – Search Knowledgebase Collect and share best practices with the wider team ,[object Object]

Add URL to your eMail Signature File ,[object Object]

Audience Segmentation

Missed Opportunity Matrix

PPC + SEO Co-Optimization

Organic Keyword Opportunities

Page Optimization Opportunities

Keyword Overlap & Arbitration

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Hunt enterprise-seo sessf

1. Enabling Success in Enterprise SEO ProgramsBill Hunt

2.

3. Multiple language versions

4. Numerous SEM programs

5.

6. Enable Search Program Scalability

7.

8.

9.

10.

11. Audience Segmentation

12. Missed Opportunity Matrix

13. PPC + SEO Co-Optimization

14. Organic Keyword Opportunities

15. Page Optimization Opportunities

16. Keyword Overlap & Arbitration

17. Quarterly Budget Planning

18.

19. Keyword Demand

21.

22. Paid Clicks

23. Organic Conversions

24. Paid Conversions

25.

26. Monitor keyword level performance across business units

27.

28.

29. Establish business rules to trigger page audits and PPC activities with Neo

30.

31. Enabler – Deploy BU Performance Metrics Leverage Scorecards for governance to ensure consistent global performance goals are achieved. Helps prioritize resource allocation Effectively blend paid search and natural search for brand awareness and lead generation 13 IBM’s global search performance increased 500% when BU level performance metrics implemented

32.

33.

34. Thank You. eMail: bill@whunt.com Twitter: billhunt Blog: www.whunt.com Site: www.back-azimuth.com

Notas del editor

Centralized Keyword Management StrategyReporting + Performance OptimizationStandards + Training + OperationsIntegration into Content & Infrastructure Workflow