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DRM Implementation Challenges
Alec Main, Vice President Multi-Device DRM


                            © 2011 KUDELSKI GROUP / All rights reserved.
Content Security Challenges


 Protocol vs. “Robust” Implementation

 Standard vs. Proprietary

 One DRM vs. Multi-DRM

 Free vs. Supported




  2                             © 2012 KUDELSKI GROUP / All rights reserved.
Case Study: Control Word Sharing with DVB
   DVB

                     Scrambled Audio/Video
                      ECM (encrypted CW)


                                             Scrambled Audio/Video
                                              ECM (encrypted CW)
  Legit                                                                         Free-To-Air
smart cards                                                                     Set-top box

                                     ECM                        ECM


                                                                                                Descrambled
                                                                                                Audio/Video
                                     CW                         CW               MPEG Chipset
              Control Word server




    Why?
    • DVB Standard
    • Hardware/Software Interface

     3                                          © 2012 KUDELSKI GROUP / All rights reserved.
Actions against illegal content and key sharing


                        Monitoring




           Reporting                   Countermeasures




                       Legal Actions



  4                          © 2012 KUDELSKI GROUP / All rights reserved.
Monitoring: There is one huge CCCam CWS network

5                          © 2012 KUDELSKI GROUP / All rights reserved.
Countermeasures
Proprietary technical solutions and countermeasures
prevent CWS in the future, but still hundreds of
thousands of shared legacy smart cards

                             XXX
                         XXX 7%
             XXX         8%                         XXX
             7%                                     34%

                   XXX
                   7%
                     XXX
                     11%                    XXX
                            NAGRA           13%
                             13%

  6                                 © 2012 KUDELSKI GROUP / All rights reserved.
Legal Actions: Nagra shuts down services




  7                   © 2012 KUDELSKI GROUP / All rights reserved.
Content Security Challenges revisited

» OTT/DRM will also face Content Key Sharing

» Who pays the CDN costs?

» Who provides the counter measures?

» Who takes the on-going responsibility for security?




   8                        © 2012 KUDELSKI GROUP / All rights reserved.

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Copyright and Technology London 2012: Multiplatform Video Security - Alec Main, Nagra

  • 1. DRM Implementation Challenges Alec Main, Vice President Multi-Device DRM © 2011 KUDELSKI GROUP / All rights reserved.
  • 2. Content Security Challenges Protocol vs. “Robust” Implementation Standard vs. Proprietary One DRM vs. Multi-DRM Free vs. Supported 2 © 2012 KUDELSKI GROUP / All rights reserved.
  • 3. Case Study: Control Word Sharing with DVB DVB Scrambled Audio/Video ECM (encrypted CW) Scrambled Audio/Video ECM (encrypted CW) Legit Free-To-Air smart cards Set-top box ECM ECM Descrambled Audio/Video CW CW MPEG Chipset Control Word server Why? • DVB Standard • Hardware/Software Interface 3 © 2012 KUDELSKI GROUP / All rights reserved.
  • 4. Actions against illegal content and key sharing Monitoring Reporting Countermeasures Legal Actions 4 © 2012 KUDELSKI GROUP / All rights reserved.
  • 5. Monitoring: There is one huge CCCam CWS network 5 © 2012 KUDELSKI GROUP / All rights reserved.
  • 6. Countermeasures Proprietary technical solutions and countermeasures prevent CWS in the future, but still hundreds of thousands of shared legacy smart cards XXX XXX 7% XXX 8% XXX 7% 34% XXX 7% XXX 11% XXX NAGRA 13% 13% 6 © 2012 KUDELSKI GROUP / All rights reserved.
  • 7. Legal Actions: Nagra shuts down services 7 © 2012 KUDELSKI GROUP / All rights reserved.
  • 8. Content Security Challenges revisited » OTT/DRM will also face Content Key Sharing » Who pays the CDN costs? » Who provides the counter measures? » Who takes the on-going responsibility for security? 8 © 2012 KUDELSKI GROUP / All rights reserved.