Learn what a website silo is, its importance, and how to create a silo architecture, using a few native WordPress configuration settings and a free WP plugin

1. Web Site Silo ArchitectureWeb Site Silo Architecture
(High-level)(High-level)
Brought to you byBrought to you by
Bill DavisBill Davis
http://Internet-Marketing-Muscle.comhttp://Internet-Marketing-Muscle.com

2. Origins of the SiloOrigins of the Silo
Bill Davis http://internet-marketing-muscle.com

3. What Is a Silo?What Is a Silo?
Silo, defined:Silo, defined:
– GroupingGrouping related information into distinct
sections within a web site
– Like the chapters of a book
– No(t much) overlapping content
– Menus / User Interface (UI) lead prospect to
more content around his initial search, giving
her what she wants
Bill Davis http://internet-marketing-muscle.com

4. What Does a Silo StructureWhat Does a Silo Structure
Look Like?Look Like?
Bill Davis http://internet-marketing-muscle.com

5. Silo ImportanceSilo Importance
Primarily “Siloing” is done for SEOPrimarily “Siloing” is done for SEO
Works best on new sitesWorks best on new sites
Is great for user engagementIs great for user engagement
– User experienceUser experience
– Search engine ranking factorsSearch engine ranking factors
Bounce rateBounce rate
Time on siteTime on site
Pages per visitPages per visit
Bill Davis http://internet-marketing-muscle.com

6. Web Site Silo How-ToWeb Site Silo How-To
Create a “home” pageCreate a “home” page
– SettingsSettingsFront PageFront PageHomeHome
Set your permalinksSet your permalinks
– /%category%/%postname%//%category%/%postname%/
Create a MenuCreate a Menu
– Check off “Automatically add new top-levelCheck off “Automatically add new top-level
pages to this menu”pages to this menu”
Remove WidgetsRemove Widgets
Bill Davis http://internet-marketing-muscle.com

7. Web Site Silo How-ToWeb Site Silo How-To
ContinuedContinued
Get this plugin (WordPress)Get this plugin (WordPress)
– It’s a lifesaver and does some cool stuffIt’s a lifesaver and does some cool stuff
– http://www.siloblogbuilder.comhttp://www.siloblogbuilder.com//
Place the appropriate widgetPlace the appropriate widget
Start adding content (your pages andStart adding content (your pages and
posts are pre-made with the plugin)posts are pre-made with the plugin)
Bill Davis http://internet-marketing-muscle.com

8. Quick DemoQuick Demo
Website Ranking Rule BookWebsite Ranking Rule Book
– http://websiterankingrulebook.comhttp://websiterankingrulebook.com
Bill Davis http://internet-marketing-muscle.com

9. ReferencesReferences
http://http://www.bruceclay.com/seo/silo.htmwww.bruceclay.com/seo/silo.htm
http://blazestudios.biz/heres-guide-setting-worhttp://blazestudios.biz/heres-guide-setting-wor
//
http://youtu.be/sJzJ-jVzwwg (config video)http://youtu.be/sJzJ-jVzwwg (config video)
Bill Davis http://internet-marketing-muscle.com

10. For More InformationFor More Information
Internet Marketing MuscleInternet Marketing Muscle
– http://internet-marketing-muscle.comhttp://internet-marketing-muscle.com
PhonePhone
– (925) 605-5553(925) 605-5553
EmailEmail
– bill.davis@internet-marketing-muscle.combill.davis@internet-marketing-muscle.com