20. MARIA MARGARITA A. MEJIA MARKETING MANAGEMENT JANUARY 26, 2011 10 Step Marketing Plan The Medical City Teen Health Hub
Notas del editor
LP = Php250-500 Asics maximum support – control degree of pronation Frey = P3000-4500 Rubber Shoes = P2500-5000
What is the gap, the opportunity and how will you position (based on the gap in the competitive positioning map)?
Orthotics = $200M industry Aging populace – osteoarthritis, obesity, more time, free industry (to just do it)
How is the product promoted (Integrated marketing communications: Mass Communication- Sales Promotions, Advertising, Public Relations, Events and Experiences; Personal Communication- Direct Marketing, Interactive Marketing, Personal Selling and Word of Mouth)
How is the product priced vs. competition. If the product has several variants and sizes, how is it generally priced (premium, parity or discount)
Where is the product distributed? How does it reach the customers?
What is the generic winning strategy- Low Cost Producer? Supply & Distribution Leverage, Differentiation, Niche?
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