1. INSTITUTIONAL INFRASTRUCTURE FOR EXPORT PROMOTION BY:- PRASHILA PRADEEPJENIFER . jSHEEBA DAS

3. The major objective of export promotion programmes is to create awareness about exports and make the people understand that it is one of the most crucial instruments of growth and market expansion.

5. An exporters consistently attempt to explore ways to improve their international marketing operations and need to be assisted by way of trade fairs, buyer sellers meet, and market promotion programmes.

7. To reduce and remove barriers of exporting,

8. To create promotional incentives.

9. To provide various forms of assistance to potential and actual exporters. The export promotion programmes are basically designed to assist firms in entering international markets and achieving optimum opportunities from their international business activities.

10. ROLE OF EXPORT PROMOTION INSTITUTIONS IN IM The export promotion organizations(EPOs) are meant to assist an international marketing manager to identify overseas market opportunities, product and packaging requirements, the pricing patterns, identifying IM channels, and marketing opportunities. Statutory requirements, such as registration-cum-membership certificates(RCMCs), quota administration , and disbursement of incentives through promotion organizations, make it necessary for the marketers to approach these organizations.

11. INSTITUTIONAL SET-UP FOR EXPORT PROMOTION IN INDIA In order to provide guidance and assistance to an exporter, the Government of India has setup several institutions. The institutional set-up for export promotion in India can be divided into six different tires: Department of commerce Advisory Bodies Commodity Organizations Service Organizations Government Trading Organizations State Export Promotion Agencies

14. The export division looks at the problems connected with production, generation of surplus, and development of products for exports under its jurisdiction.

15. The export industries is responsible for the development and regulation of rubber, tobacco, and cardamom sectors.

17. To examine the existing institutional framework for exports and suggest practical measures for reorganization.

18. To review the policy instrument, package of incentives, and procedures for exports, and suggest steps to rationalize and channelize incentives to areas where they are most neededExport Promotion Board: In order to effect greater co-ordination among ministers involved in exports, Export Promotion Board was setup. It works under the chairmanship of the Cabinet Secretary and provides policy and infrastructural support to the exporters.

20. Commodity boards

21. Autonomous bodiesThese organizations look at sector-specific exports.

22. Export promotion councils : Export promotion councils are non-profit organizations. They are provided by financial assistance by the central government. At present there are 20 export promotion councils. Their basic objective is to promote and develop exports in the country. The main role of the EPCs is to project India as a reliable supplier of high quality goods and services in the international market. Each council is responsible for the promotion of a particular group of products, projects and services.

23. The present set-up of EPCs covers the following sectors: Engineering Project Electronics and computer software Plastics and linoleums Chemical and allied projects Gems and jewellery Leather Indian milk Carpet Cotton textiles Handicraft

25. To offer professional advice to the members.

26. To organize visits to abroad to the members.

27. To organize participation in trade fairs, exhibitions.

29. Coffee board

30. Coir board

31. Central silk board

32. All India handlooms and handicraft board

33. Rubber board

34. Cardamom board

35. Tobacco board

37. They act as a link between Indian exporters and importers aboard

38. They formulate and implement quality improvement systems, research and development programmes.

42. It develops and implements various publicity exercises.

45. It establishes trade links between Indian suppliers and overseas buyers

46. It participates overseas trade fairs and exhibitions

48. Indian council of arbitration

49. India trade promotion organization

50. National centre for trade information

51. Export-credit guarantee corporation

52. Export import bank of India

53. Indian institute of packing

55. Government participation in Foreign Trade For supplementing the efforts of the private sector in the field of foreign trade, the govt. of India has set up a no. of corporations, namely STC, MMTC, spices trading corporation ltd., MSTC. These corporations results at diversifying the country’s foreign trade.They perform following activities:- To arrange for exports where bulk handling and long term contracts are beneficial.

56. To organize production to meet export demand and to help production units overcome difficulties in raw material procurement. To undertake import of commodities where bulk purchase is advantageous. To facilitate exports of ‘difficult to sell’ items through various devices such as linking essential imports with additional exports under barter, link and parallel deals.

57. States involvement in promoting export States being the prime centers for export production need to be involved actively in export promotion. The central and state government has taken a number of measures to promote export, which have been discussed as follows: States’ cell in the ministry of commerce: To act as a nodal agency for interacting with state government on matters related to export and import from the state and for handling references received from them.

58. To process all references of general nature emanating from state governments and state export corporation. To monitor proposals submitted by the state government to the ministry of commerce and coordinate with other divisions of the ministry. To act as a bridge between state level corporations and associations. To provide guidance to state level export organizations.

59. Export promotion initiatives by state govt. Provide information on export opportunities. Allot land for starting export oriented unit. Plan for the development of export promotion industrial parks. They exempt entry tax on supplies to EPZ units.

60. Impediments in export promotion State govt. are reluctant to promote export activities due to the following reasons:- Export never become number one priority of state agenda b’coz revenue never go to the state coffers. State govt. do not distinguish between exporting unit and domestic unit b’coz of same reason. The govt, generally lack the required expertise for export promotion. Additional facilities for export-oriented development mean more cost for the state governments. Information about international markets, export policy etc.. Is lacking among state administration.