Presentation given by Scot McKee, CEO, Birddog on behalf of RBI Visual at Reed Business Information, 2012.
McKee demonstrates how video can be used in B2B communications as an extension of brand creativity. With increases in audience demand for and consumption of video, business markets must use video to to engage audiences across multiple online and social channels.
A video of the original presentation is available at: http://www.birddog.co.uk
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
35. Kcom Napkin Diaries:
‘The Mobile Workforce’ - http://youtu.be/CYMpVoWH_qs
‘What is The Cloud?’ - http://youtu.be/abr4UC04FJA
‘Personal Devices at Work’ - http://youtu.be/Z_3msNaqHcg
‘The Flexible Network’ - http://youtu.be/tFqMhigPzhA
Here’s what we ended up with
83. When I snap my fingers and you wake up
Here’s what I want you to remember…
84. How to make videos your audience will stay
awake for?
• Use professionals whenever you can
• Your audience likes video (preferably good
video)
• We are all producers in the entertainment
business
• Your content is dull – start with that truth
85. How to make videos your audience will stay
awake for?
• Unless people see it, it’s useless – make it
accessible and shareable
• Plan ahead to create customer experiences
• Don’t be a cheapskate all your life
• Make it short, if you can’t keep it short, make
sure it’s amazing
• Go crazy – everyone else is
86. How to make videos your audience will stay
awake for?
• And finally…
• Try to stay open-minded
• But not too open-minded