Scot McKee gave a presentation on the future of B2B marketing. He argued that (1) content creators will rule the world as businesses need to transition from broadcasters to publishers, (2) social networks will eliminate email as the next generation prefers social channels for communication, and (3) internal social engagement will determine success because external engagement depends on internal participation first. He emphasized the need for businesses to adapt their strategies to these changes, such as by making all staff content creators and implementing enterprise social networks.
17. • Content Creators Will Rule The World
• Social Networks Will Eliminate Email
• Internal Engagement Will Determine Success
• We’re All Going to Die
The Future…
67. Don’t take my word for it.
Gartner’s view from Jan. 2013…
Source: http://www.gartner.com/newsroom/id/2319215
Social Networks
68. “Enterprise social networks will become the primary
comms channels for noticing, deciding or acting on
information relevant to carrying out work.”
Social Networks
69. “Through 2015, 80% of social business efforts will
not achieve the intended benefits due to inadequate
leadership and an overemphasis on technology.”
Social Networks
70. “Leaders need to tackle the tough organizational change
work head on and early on. Successful social business
initiatives require leadership and behavioral changes.”
Social Networks
126. You can get started with this one.
Beginning of the end
127. Life is short. Stop taking baby steps.
Beginning of the end
128. Ask for help to activate communities.
Beginning of the end
129. And if you’re not dead yet, ask
yourself why you’re here.
Beginning of the end
130. • Content Creators Will Rule The World
• Social Networks Will Eliminate Email
• Internal Engagement Will Determine Success
• We’re All Going to Die
The Future…