1. Welcome to Making Information Pay 2011 OPENING REMARKS May 5, 2011

3. © 2011, the Book Industry Study Group, Inc. Diamond Sponsor Sterling Commerce, an IBM company, helps companies optimize and transform their Business Collaboration Network quickly, easily and securely.

4. Gold Sponsors Platinum Sponsor © 2011, the Book Industry Study Group, Inc.

5. © 2011, the Book Industry Study Group, Inc. Silver Sponsors

6. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry-wide standards, best practices, research and events that enhance relationships between trading partners. © 2011, the Book Industry Study Group, Inc.

7. Improving the ratio of signal-to-noise in the book industry © 2011, the Book Industry Study Group, Inc.

8. “ If you find yourself in a hole, stop digging.” Will Rogers © 2011, the Book Industry Study Group, Inc. Photo from Flickr, courtesy of coljay72 , CC 2.0

9. © 2011, the Book Industry Study Group, Inc.

10. The way we’ve been working “ For too long business leaders have relied on their intuition or their ‘golden gut’ to make decisions. For too long, important calls have been based not on data, but on the experience and unaided judgment of the decision maker.” ~ Tom Davenport © Harvard Business School Press © 2011, the Book Industry Study Group, Inc.

11. Be the broken record in your organization © 2011, the Book Industry Study Group, Inc.

12. Copyright © 2011 Datvantage Six data types © 2011, the Book Industry Study Group, Inc.

14. Now, on with the show! Making Information Pay (MIP) = #mip BISG = #BISG © 2011, the Book Industry Study Group, Inc.