Presentation Title: "The Customer's Always Right: Who is today's book consumer?". Presented May 7, 2009 during BISG's 6th annual Making Information Pay conference (http://www.bisg.org/conferences/mip6.html).
14. Digitally Copyright 2009, Bowker PubTrack Consumer Matures are leading the way in adopting the Kindle… Middle-aged for iPhone as preferred e-Book readers Q1 -2009
15. Digitally Copyright 2009, Bowker PubTrack Consumer While < 1.5% of total trade market, e-Books grew by 125% in 08—183% by Seniors
16. Fiction Who is Today’s ^ Book Consumer? Copyright 2009, Bowker PubTrack Consumer
17. Fiction Breakout: 2008 Mystery/Detective and Romance account for more than half of all fiction purchased. Copyright 2009, Bowker PubTrack Consumer
18. Who is today’s fiction buyer? …Predominantly Female Copyright 2009, Bowker PubTrack Consumer
19. How much are they buying ? Copyright 2009, Bowker PubTrack Consumer
20. Who are the book buyers within Fiction? Matures comprise the largest buying group Copyright 2009, Bowker PubTrack Consumer
21. Who are your book buyers within Fiction? The mystery/detective core consumer is less affluent… Copyright 2009, Bowker PubTrack Consumer
22. How do consumers match to your authors? Meyer attracts the more affluent consumer whereas King less affluent… Copyright 2009, Bowker PubTrack Consumer
23. How do consumers match to your authors? Meyer clearly appeals to a young buyer… Copyright 2009, Bowker PubTrack Consumer
24. Where do they shop for fiction? Copyright 2009, Bowker PubTrack Consumer
25. Understanding the differences of where your core consumer shops Book Clubs is a preferred Channel for these buyers Copyright 2009, Bowker PubTrack Consumer
27. What are fiction book buyers up to in their spare time? Fiction Buyers have a need to read! Hours Spent Per Week Copyright 2009, Bowker PubTrack Consumer
28. Consumer’s Reliance on Internet for Information Online vs. Print Advertising % where first became aware of book Copyright 2009, Bowker PubTrack Consumer
29. Fiction Book Review Impact Online vs. Print Copyright 2009, Bowker PubTrack Consumer
30. 21% of Fiction Books Purchased in 2008 are Based on Online Awareness Copyright 2009, Bowker PubTrack Consumer
31. Fiction Social Networking Fantasy buyers like to talk about books… Copyright 2009, Bowker PubTrack Consumer