Bishop Wayne T Jackson discusses a recent article featured on Entrepreneur.com - the article stresses the importance of a meaningful connection between a charity and its donors.

1. Giving Back: 4 Ways To
Create Meaningful
Community Participation
Bishop Wayne T Jackson

2. In a recent article featured on Entrepreneur.com,
Brian Fielkow, Business Leader,Author, and
Keynote speaker, discusses the importance of a
meaningful connection between a charity and its
contributors. Too often today, employees support
charities that haven’t been chosen by them, but their
employer.

3. They give for givings sake but aren’t necessarily
emotionally invested. Fielkow, therefore, states that
“while the donations may be put to good use, the act
of giving thus becomes more of an empty ritual”.

4. Here are 4 ways to engage your employees and develop
meaningful community participation:

5. 1. Let employees take the wheel
In order to let employees become emotionally invested in a
cause, involve them in the process. This doesn’t have to end
at merely choosing a charity. Let them drive a plethora of
endeavors – from youth sports to fun runs to church
activities, etc.

6. “Let employees lead you to community events and don’t
force anyone to participate in programs devoid of meaning
for them”.

7. 2. Involve staffers in your outreach efforts
On the other side, bring your employees along when you
yourself become involved in a community event. If you’re
passionate about a specific cause, share your excitement
with your company and invite them to join you.

8. 3. Be active
Look for programs that go beyond monetary donations.
Find charitable organizations that let you participate in
events and make a difference by sharing your time and skill.#
!
Being physically involved in an activity can be very
rewarding; sometimes even more so than donating money.
These events may also end up becoming very memorable for
your employees.

9. 4. Switch things around
If you have found your cause and donate regularly, by all
means, keep it up. At the same time, Fielkow suggests
taking on a new cause each year in addition. “By giving
attention to a variety of charities of interest to employees,
more team members will become engaged.”

10. To read the original article, visit Entrepreneur.com.