In 2017 there have been many updates in Google My Business which are very beneficiary for any small business in India. Businesses now are able to put up direct links on their Google listing, redirecting their potential customers to the booking site.
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Google My Business Updates in 2017 Helping Small Businesses
1. Helping Small Businesses Grow
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Posts with links
You can now put up posts about your business
with links to visit and that URL and read the
complete article in detail. This is a perfect way to
promote blogs as well.
Download photos/data
for multiple locations.
Google map is considered to be the best go-to
app to check out routes with various details of
the address, operating time etc, photos, products
available etc. So for people to have the option of
downloading multiple pictures and locations is a
win-win situation for both the business owners
and customers. The added benefit is that
businesses can put up URL attributes to the
information uploaded.
My Business complete
business insights can be
downloaded.
For any business owner, it is very important to
check the performance statistics and be updated
on what’s happening in the analytics section of
my business dashboard. Google now allows you
to download the analytics in bulk with details of
how many people checked in your store, called
you or have searched for directions to your
business. This will help you to build a marketing
strategy further.
Call-To-Action button
If you have recently searched for any restaurant, hotel etc., you
must have seen the side tab on the google search page with the
option to make the bookings directly or if it’s a product, then the
option is to place an order there and then. This is another great
update Google has rolled out giving out ample of opportunities
for small businesses to grow.
Create a free mobile friendly
website
Google my business now allows you know to create a
mobile-friendly website with few pre-designed template/layout
and with some patterns which you can customize. This you can
later modify when you can host your own website.
Google My Business Updates in 2017
Helping Small Business Enterprises In India