TBG Digital report on Facebook ad prices

1. Facebook CPC Trends - UK Market
Min Max
Start £0.73 £1.00
Gender Female End £0.43 £0.64
Age 18+ % Diff -41% -36%
Min Max
Start £0.70 £0.88
Gender Male End £0.43 £0.68
Age 18+ % Diff -39% -23%

2. Facebook CPC Trends - European Market
Germany
Min Max
Country Germany Start $0.85 $1.30
Gender Female End $0.58 $0.89
Age 18+
% Diff -32% -32%
Min Max
Start $0.87 $1.31
Country Germany
Gender Male End $0.64 $1.01
Age 18+ % Diff -26% -23%

3. Netherlands
Min Max
Country Netherlands Start $1.04 $1.53
Gender Female End $0.72 $1.09
Age 18+ % Diff -31% -29%
Min Max
Country Netherlands Start $0.70 $1.10
Gender Male End $0.42 $0.68
Age 18+ % Diff -40% -38%

4. France
Min Max
Country France Start $0.90 $1.32
Gender Female End $0.73 $1.17
Age 18+ % Diff -19% -11%
Min Max
Country France Start $0.74 $1.15
Gender Male End $0.44 $0.70
Age 18+ % Diff -41% -39%

5. Spain
Min Max
Country Spain Start $0.70 $1.05
Gender Female End $0.44 $0.68
Age 18+ % Diff -37% -35%
Min Max
Country Spain Start $0.62 $0.99
Gender Male End $0.45 $0.72
Age 18+ % Diff -27% -27%

6. Facebook CPC Trends - US Market
Min Max
Country US Start $1.28 $1.88
Gender Male End $0.93 $1.49
Age 18+ % Diff -27% -21%
Min Max
Country US Start $1.29 $2.00
Gender Female End $0.84 $1.39
Age 18+ % Diff -35% -31%