How to measure the success of my social media
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This document discusses how to measure the success of social media efforts for a business. It begins by noting that many businesses create social media accounts but do not know if their efforts are worthwhile. The document then provides tips on determining social media goals and which metrics to track on different channels like Facebook, Twitter, and LinkedIn to understand if goals are being achieved. These include tracking likes, shares, clicks, and other engagement metrics. Management tools like Hootsuite and Buffer that allow monitoring multiple channels are also presented. Finally, the document suggests first implementing social media and tracking initial metrics to see if any adjustments need to be made.
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How to measure the success of my social media
- 1. We have already covered which social media channels to use and what to post on them, so the next logical step is, is it worth all that effort? We all know how popular Social Media is, after all it's free, accessible (just need internet access) and simple to use (all social media networks have a legal obligation to not allow accounts to under 13's however we know people younger than this subscribe and people into their 90's also use Facebook and other social media channels). So many businesses create social media accounts and start posting. And they keep posting and posting and posting... But do you know if your social media channels are working or not? This webinar will show you what to measure and if all your social media effort and activity is worthwhile... There is a link at the end of this deck to the associated blog and webinar recording. How to
- 2. How to measure the success of my social media effort
- 3. Heads up 1.Why are we using social media at all… 2.What is your social media goal? 3.How will I know it’s working?
- 4. Why should I use social media for my business?
- 5. 89% of UK Adults are active internet users
- 6. The way people buy has changed more in the past 10 years than in the past 100!
- 7. • 74% of todays consumers do most of their research online • 57% complete their purchase before speaking to sales • 84% of business leaders use social to make their buying decisions.
- 8. What’s your social media goal?
- 9. Clear business aim • Attract more leads • Raise your business profile • More website traffic • Build an online community • Increase membership • Share information • Sell your products/services • Build your Newsletter list • Demonstrate your product/service
- 10. Choose a maximum of 3! Write them down!
- 11. Which social media actions • Raise your business profile – Shares • Share information – Shares • Attract more leads – Clicks • More website traffic - Clicks • Increase membership - Clicks • Sell your products/services - Clicks • Build your Newsletter list - Clicks • Demonstrate your product/service – Clicks/Views • Build an online community – Comments
- 12. Which social media channels • Raise your business profile – Twitter, Instagram, Facebook, LinkedIn • Share information – Twitter, FB, LinkedIn • Attract more leads – Clicks to signup form: webinar, event • More website traffic - Clicks • Increase membership – Raise profile, share benefits. • Sell your products/services Blogs, Youtube, Pinterest, Instagram • Build your Newsletter list – Share Blogs, Free Guides • Demonstrate your product/service – YouTube • Build an online community – Facebook, LinkedIn Groups
- 13. Action LinkedIn Twitter Facebook • Raise your business profile • Share Information • Attract more leads • More website traffic • Increase membership • Sell products/services • Build your Newsletter list • Demonstrate your product/service • Build an online community Shares Shares Clicks Clicks Clicks Clicks Clicks Clicks Comment s/Shares L C S L C S Clicks Clicks Clicks Clicks/Sal es Sign ups Clicks LCS Retweet Retweets Clicks Clicks Sign Ups Clicks/sa les Sign ups Clicks LCS Shares Shares Clicks Clicks Sign Ups Clicks/sale s Sign Ups Clicks LCS Which social media actions to measure
- 17. Bufferapp
- 18. Bufferapp – Free plan
- 19. Awesome Plan £7.61 per month or £76.09 per year
- 20. Did it work?
- 21. Did it work? Use Facebook Insights to measure: Likes, shares and content quality
- 22. Did it work? Use Twitter Analytics to measure: Likes, retweets and content quality
- 23. Did it work?
- 24. LinkedIn Posts
- 26. Q/A What’s the first thing you’ll do with regards implementing your social media? Will you do anything different? Any questions?
- 28. Bespoke coaching & training…
- 29. For more info •Follow me on Twitter @helencoldicott •Connect on LinkedIn Helen Davies (nee Coldicott) •Follow me on SlideShare – Coldicott Freelance Training •Call me for some Social Media Advice 01905 23902
- 30. Helen Davies www.coldicottfreelancetraining.com Call to discuss your social media plan 01905 23902
- 31. BizSmart aims to help business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing insight, Clarity combined with a real determination to help you succeed. You can access webinars and presentations like this and more besides through our SmartRoom service here You can read the associated blog and listen to a live recording of this presentation by clicking here You can read Helen’s profile here
- 32. •Need a sounding board for your ideas? •Need to know what to prioritise? •Want someone to challenge your assumptions?
Notas del editor
- Ask the audience and note down