Inbound Marketing forVery Small Businesses
Bizyhood makes very small businesses
stand out in today’s economy.
Bizyhood reinvents Main Street by putting the
right sma...
TheVery Small Business (VSB)
Marketing Dilemma
Advertising is the wrong product forVSBs
VSBs want to close deals in minute...
VSB’s Need Lead Generation…
• 60% ofVSBs do not use a website for
promotional purposes.
• VSBs customers overwhelmingly co...
… Not Branding
Inbound Marketing forVSBs include:
• Lead Generation: Inbound requests for their
product or service
• Lead ...
How to Succeed withVSBs
Don’t create a Marketplace from scratch
Focus on Lead Generation/Nurturing vs. Advertising
Impleme...
Introducing Bizyhood
A bottoms-up, lead generation platform,
powered by Local Digital Publishers.
• VSB gets a unique page...
Traction
• Monthly Revenue
growing 30% m/m
since October 2015.
• MonthlyVSB signups
are averaging 300/mo
• 33 paying busin...
Bizyhood Product Overview
Wordpress Plugin
Multiple pieces of functionality that
can easily be embedded into an
existing W...
Why Local Digital Publishers (LDPs)
The publisher’s existing marketplace combined with Bizyhood’s
tech platform creates in...
Case Study – Racine County Eye
• Launched January 2016
• Generating $750/mo. recurring
revenue and growing
• Organic searc...
Market Opportunity
Local is HUGE!
• There are over 10K1 local publishing outlets like
Racine County Eye in the US, serving...
Go-To-Market:The LDP Channel
• We provide training to existing LDP
sales teams.
• "Launch" package helps them get
the word...
ProjectedTimeline
30 LDP’s, 1,000VSB’s, 30 paying
Focus is to build the “cookbook” using a small
subset of this group (4-5...
Bizyhood’s focus is on theVSB first and is the only platform to leverage an existing
and local sales channel and marketpla...
Who is Bizyhood?
Scott Barnett
Founder
• Serial entrepreneur, Software Developer, Product
Manager, Sales/ Marketing Exec
•...
Bootstrap to Growth
Funding Needs: Raising $1M in Q4 ’16 - Q1 ’17
• Bootstrapped our way to 35 LDP and
1200VSB (33 paying)...
Contact Info
Your Logo
Here
facebook.com/bizyhood
twitter.com/bizyhood
info@bizyhood.com
angel.co/bizyhood
(732) 972-8015
Appendix
Appendix -Testimonials
“We typically have 30-40 advertisers on the site at any one
time. However, there are approximately ...
Appendix - Architecture
Inbound
Outbound
Surfaced on Publisher’s site and
mobile app
Lead Generation
Near Me Search Result...
Appendix - Architecture
List of Data Points Collected
BUSINESS: Name/Address/Phone, Category, Description,
Hours, URL, Soc...
Appendix - Business Model
Publishers offer VSB’s advertising
capabilities only.
LDP’s provide valuable local news
to resid...
Appendix - Business Model
Bizyhood stores all data
and interactions. Processes
subscriptions. Splits VSB
revenue with LDPs...
Appendix - Business Model
Bizyhood stores all
content and interaction.
Support for both Web
and Mobile.
Publisher becomes ...
Appendix - Signup and Revenue Plan
1. LDPs include the Bizyhood functionality in their Price Book and can sell it directly...
• LDPs already have a marketplace, we don’t
need to create them from scratch
• Partnering with local story tellers get loc...
Appendix - Competitive Info
1. Google announces text messaging in Google Ads for Business Owners
Text messaging is huge, w...
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Bizyhood overview - November 2016

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Bizyhood overview - November 2016

  1. 1. Inbound Marketing forVery Small Businesses
  2. 2. Bizyhood makes very small businesses stand out in today’s economy. Bizyhood reinvents Main Street by putting the right small businesses in front of the right people at the right time.
  3. 3. TheVery Small Business (VSB) Marketing Dilemma Advertising is the wrong product forVSBs VSBs want to close deals in minutes or days. MostVSBs want lead generation
  4. 4. VSB’s Need Lead Generation… • 60% ofVSBs do not use a website for promotional purposes. • VSBs customers overwhelmingly come from a small geographic radius. Their need is a local lead generation engine that they can pay small amounts for on a regular basis.
  5. 5. … Not Branding Inbound Marketing forVSBs include: • Lead Generation: Inbound requests for their product or service • Lead Nurturing: Following up with new requests, and offering existing customers reasons to come back.
  6. 6. How to Succeed withVSBs Don’t create a Marketplace from scratch Focus on Lead Generation/Nurturing vs. Advertising Implement a Sales Strategy that Leverages an Existing Channel
  7. 7. Introducing Bizyhood A bottoms-up, lead generation platform, powered by Local Digital Publishers. • VSB gets a unique page on a local daily news site with authority. • VSB can be “found” via local search. • Lead generation options – Calls to Action, Events, Promotions. • Self-service dashboard to manage lead generation, nurturing, content creation. An example Business Page on an LDP site
  8. 8. Traction • Monthly Revenue growing 30% m/m since October 2015. • MonthlyVSB signups are averaging 300/mo • 33 paying businesses as of Oct 2016. 0 250 500 750 1,000 1,250 1,500 1,750 2,000 Monthly Signups Monthly Revenue Total Signups: 3,381 Total Revenue: $7,735
  9. 9. Bizyhood Product Overview Wordpress Plugin Multiple pieces of functionality that can easily be embedded into an existing Wordpress site. Widgets for Search, Promotions, Events and more. Business Directory, Signup flow, credit card processing all included Mobile Management Businesses can access their dashboard via mobile for “On the Go Management” of their business details and to communicate with customers ◉ 9p0-[u’i Consumers Business Owners
  10. 10. Why Local Digital Publishers (LDPs) The publisher’s existing marketplace combined with Bizyhood’s tech platform creates instant value to publishers, local businesses and consumers. • Only growing segment of the publishing industry over past 10 years. • Focuses exclusively on local community • Needs additional revenue beyond display ads. • Users engage 10x longer on publisher sites when they are looking for something. • > 70% of all visitors are on mobile redbankgreen.com (Red Bank, NJ) bensonhurstbean.com (Brooklyn, NY) racinecountyeye.com (Racine,WI)
  11. 11. Case Study – Racine County Eye • Launched January 2016 • Generating $750/mo. recurring revenue and growing • Organic search bounce rate 25 points lower than Social bounce rate • Monthly visitors up 30% m/m • Now getting annual Business Page subscribers as well as monthly • 2 new “local features” launching that are based on Bizyhood features racinecountyeye.com (Racine,WI)
  12. 12. Market Opportunity Local is HUGE! • There are over 10K1 local publishing outlets like Racine County Eye in the US, serving over 22M2 very small businesses (VSB). Each publisher represents ~$60K/yr revenue minimum. • Local digital publishing is a growing market.We have direct access to 300 of them already. • Each LDP typically serves a community with 25K – 75K residents and 2,000VSB’s. $12B Serviceable Addressable Market [SAM] $133B Total Addressable Market [TAM] 1: Online Newspaper Association 2: sba.gov
  13. 13. Go-To-Market:The LDP Channel • We provide training to existing LDP sales teams. • "Launch" package helps them get the word out in their community. • Training for publishers as well to learn how to leverage existing content with their new capabilities. • Develop "combo" packages to upsell. redbankgreen.com (Red Bank, NJ) bensonhurstbean.com (Brooklyn, NY) racinecountyeye.com (Racine,WI)
  14. 14. ProjectedTimeline 30 LDP’s, 1,000VSB’s, 30 paying Focus is to build the “cookbook” using a small subset of this group (4-5 publishers in different market/segments). Go Deep (60 LDP’s, 10KVSB’s, 500 paying) 4-5 markets with “target” penetration of 100 paying businesses 400 LDP’s, 40K payingVSB’s We already know the next 270 publishers – primarily from the LION association (digital-only publishers). This is the early scale period. 4K LDP’s, 400K payingVSB’s) Next, we hit the mainstream.These publishers are a mix of print and digital today, and the winners will move to primarily digital by 2020 and will need our platform to win. Revenue 2016 2017 2018 2019 2020 2021 $10K $2M $12M $48M Customer Development well under way. Early revenue, and on path to Product-Market Fit. $120M$200K
  15. 15. Bizyhood’s focus is on theVSB first and is the only platform to leverage an existing and local sales channel and marketplace. Competitive Landscape Community & Geographic Focus Local Geography that services 25-75K readers Global, with an algorithmic News Feed that Facebook controls, not the publisher or business Global, with an algorithmic search engine thatGoogle controls, not the publisher or business Super-hyperlocal.A neighborhood that is usually no more than 750-1000 households Creator of Local Content Curator of Local Content Revenue Model Publisher, User and Business User and Business User Publisher and Algorithm Algorithm Algorithm & Volunteer Leaders Monthly subscription fromVSB via the LDP for Lead Generation Advertising None to date Everyone Algorithm Advertising
  16. 16. Who is Bizyhood? Scott Barnett Founder • Serial entrepreneur, Software Developer, Product Manager, Sales/ Marketing Exec • AT&T Bell Labs,Transarc (acquired by IBM), Novera (acquired byTSGCommerce), eB2B, Atomica/GuruNet (public), BEA,GE (helped start new battery business) • Started and boot-strapped Bluenog Corp. in 2006 (raised $4MVC) • CEO, Evident Software, 2009 (raised $1M) • Founder, Bizyhood - 2012 • MS in CS, Columbia University • Architect/CTO with deep experience leading technical teams, software engineering, as well as broad systems knowledge • Navisys (acquired byAccenture), Cybershift (acquired by Sumtotal Systems), Opencrowd, Bluenog,Amazon.com • Co-founder, Bizyhood - 2012 • BS in CS, Rutgers University Eugene Fabrikant Co- Founder Advisors Jared Ranere Growth Partner, Thrv John Piekos VP, Engineering VoltDB 25+ years experience in enterprise IT. Previous leadership positions at Progress Software, EasyAsk and Novera. 5 years in Business Development, Product Management for Outside.in/Patch.Spyros Wordpress Developer Karen Search Kris Developer
  17. 17. Bootstrap to Growth Funding Needs: Raising $1M in Q4 ’16 - Q1 ’17 • Bootstrapped our way to 35 LDP and 1200VSB (33 paying). • Next major goal – 100 LDP with 100 paying monthlyVSB each, generating $500K/mo. in revenue. • Funding provides 18 months of runway (increases monthly burn from $15K/mo to $60K/mo.) 1 Goal $1,400,000 InvestedTo Date $400,000 Convertible Note Founders & Family $ ◉
  18. 18. Contact Info Your Logo Here facebook.com/bizyhood twitter.com/bizyhood info@bizyhood.com angel.co/bizyhood (732) 972-8015
  19. 19. Appendix
  20. 20. Appendix -Testimonials “We typically have 30-40 advertisers on the site at any one time. However, there are approximately 2,500 small businesses in our market and Bizyhood gives us options that might better fit their needs and get them on the site." Mary Mann Publisher,Village Green Maplewood, NJ “I’ve been reporting the news in Red Bank for over 10 years.The restaurant/food scene in town is strong, so we added a section of our site specifically to restaurant reviews. I’m consistently recognized as the leading authority of things going on in Red Bank, but not as much as I’d like online. Bizyhood is helping make me the authority online as well as off.” John Ward Publisher, Red Bank Green Red Bank, NJ
  21. 21. Appendix - Architecture Inbound Outbound Surfaced on Publisher’s site and mobile app Lead Generation Near Me Search Results News Reader User Engagement Push Notifications (user preferences) Bizyhood Repository Places (Biz Directory) News Promotions & Services Events Bizyhood Content Publisher Content Local Business Content Readers Content Local SEO’s An Information Pipeline based on local content Note – see Slide 26 for a list of the content we get from each
  22. 22. Appendix - Architecture List of Data Points Collected BUSINESS: Name/Address/Phone, Category, Description, Hours, URL, Social Media USER: Name/Email Local News, Events, Promotions (all geo-tagged) Photo Gallery, Events, Promotions, Blogs, Response to Feedback, “Wall” posts Customer Feedback Name/Address/Phone/URL/Category
  23. 23. Appendix - Business Model Publishers offer VSB’s advertising capabilities only. LDP’s provide valuable local news to residents of their community. Readers click on ads and engage with businesses.
  24. 24. Appendix - Business Model Bizyhood stores all data and interactions. Processes subscriptions. Splits VSB revenue with LDPs. VSB gets their own Business Page and can customize with content, promotions, calls to action. LDP’s provide valuable local news, information and search to residents of their community.
  25. 25. Appendix - Business Model Bizyhood stores all content and interaction. Support for both Web and Mobile. Publisher becomes a local platform for all local interaction, lead generation and nurturing. VSBs leverage the LDP’s local reach to engage with current and prospective customers. Readers find what they need via search and get promotions they want directly fromVSBs. LDP’s provide valuable local news, information and search to residents of their community.
  26. 26. Appendix - Signup and Revenue Plan 1. LDPs include the Bizyhood functionality in their Price Book and can sell it directly toVSBs. As part of Bizyhood, they get all the businesses in their community on their site from Day 1, with each business getting their own URL on the publisher site. 2. VSBs also have the ability to sign up themselves via a self-serve page, e.g. http://racinecountyeye.com/dirsignup. 3. VSBs choose a free tier (basic info on their Business Page) or a premium tier (basic info + lead generation + Local SEO + Events + Promotions). Upgrade is simple and via credit card, all handled by Bizyhood 4. Bizyhood collects all monthly revenues. Issues revenue share to LDPs at the end of each month 5. VSBs get a dashboard to manage their listing, track analytics, view reports and follow up with leads
  27. 27. • LDPs already have a marketplace, we don’t need to create them from scratch • Partnering with local story tellers get local benefit and curation • Open platform allows for Local SEO benefits • In local, we turn the “law of large numbers” upside down • Leads vs. Branding • We’re the only platform that focuses on the VSB primarily.The others focus on the consumer. Appendix - Why BizyhoodWill Win Community Curation Algorithm Only Closed Platform Open Platform
  28. 28. Appendix - Competitive Info 1. Google announces text messaging in Google Ads for Business Owners Text messaging is huge, we’ll have a “dashboard” of all messages which is the lightweight CRM the business owners need. And it can be used all the time, not just with an Ad. 2. Facebook announces recommendations and appt. setting for business owners Taking onYelp, but in their own walled garden. Still, a great idea, and we’re focusing on the “your own page on the publisher site” idea that Facebook has made popular (4M business owners have their own page). Their #1 focus is the consumer. OurVSB focus will be an advantage 3. Nextdoor adds Business Profiles Finally a way for local businesses to be involved, but still no revenue model. And not focused on the business owner.

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