1.
Make sure you add enough contact details to your Facebook header. You
should at least include your company URL and email details. Local
companies should also include their addresses and phone numbers.
So you have a Facebook page, now what? Engage
with your audience. Share posts, ask them questions,
run polls, competitions. If people offer good
suggestions, let them know on the page. Interact and
engage with them – these are your fans!
Its no secret that Facebook users like images. These are the
most common thread when it comes to sharing. Use
captivating and stimulating images where you can. This will
generate shares, likes and comments. Something every
business page wants.
Arguably the quickest ways to attract more likes to your
business page is by using Facebook’s paid advertising
service. You can set up a campaign in minutes, get approved
and have likes coming to your page at very reasonable
rates. Just watch your audience grow.
Make sure your posts have share appeal. Organic likes are great and
often these will come from a post or picture that has been shared by
others. Use captions like “Please share if you agree” for example above
the picture.
Share your business page through all your other channels, such as your
Google+ page, your Twitter page, your blog etc. Get it out everywhere
you can. Put the URL on your business cards too.
Sign up to Bit.ly and shorten and track your links. This will give
you useful statistics showing you best times to post,
geographical data and much more. Also, split test your ads by
running multiple versions with different pictures and text to
find best results.
Use the scheduling tool to set up posts throughout different
times of the day. Getting up to post an update to your
audience in a different time zone is not really practical so this
is where the scheduling tool comes in handy.
Take the time to learn about reach, likes, fans, unlikes,
impressions, page views, unique page views. Knowing your
numbers will help you build a successful business Facebook
page.
Promotions, offers, sales, discounts codes and
competitions are a great way to get some interaction.
People love deals, and Facebook is a great way to get the
message out about your offers.