Presentation by Bruce Jones at Bill Gentile’s Video Journalism Workshop • Washington DC You have made your video, now what? MARKETING YOUR VIDEOS Purpose •Tell Stories •Promote a Cause, Organization, Product •Build Your Presence in the Market •Advance Your Career •Make Money Start By Building Your Platform •Email List •Social Media Followers •People Who Buy Your Products or •People Who Come to Your Events •FaceBook and Linkedin Groups •Be Where Your Audience Is Marketing Your Videos with Web Based Marketing •YouTube and Vimeo •Social Media, FaceBook, Vine, Twitter, KickStarter, Instagram •Mailing List •Websites/Blogs, a Web Based Home •Events •Act Local, Think Global 10 Tips for Marketing Your Videos 1.Set up a Video Blog/Website •Blogging Page, updates, news, content •About Page •Info Page, includes a Trailer •Media Page •Email Sign up •BUY NOW 2.Build a Mailing List, Opt-in Form, Lead Magnet 3.Library of Promotional Content, Images, Bios, and Descriptions 4.Social Media Presence, Facebook, Pinterest, G+, Twitter, Instagram, Linkedin From Social Media to Customer Social Media: Engage Facebook, Twitter, Pinterest Website: Following Use a Lead Magnet to Attract Subscribers Email List: Direct Contact Sell Stuff, Books, Courses, Videos, Consulting 5.Setup a YouTube Channel and Produce a Video Intro Trailer, Optimize Your Videos for Search, Title, Description, Live http Link, Keyword, Calls to Action 6.Produce a Press Release, Connect with the Media 7.Rewrite Your Bios, Add Your Projects to Your Email Signature 8.Send Out Mailings to Your List 9.Add a Picture from Your Videos to Your Business Card 10.Contact Your Local Media, Newspapers, Organizations SELLING YOUR VIDEO •When making content think about how you could be selling it •Know your rights and who owns your content, are there logos, music, trademarks, do you have control •Think editorially •Act Local, Think Global Distributing and Selling Your Work •Festivals •YouTube and Vimeo Pro •Video on Demand •VHX, distrify, iTunes •CreateSpace/Amazon, DVD, Streaming •Gumroad.com CreateSpace/Amazon •Amazon Instant Video Streaming •DVD Print-On-Demand •Amazon Sales Platform, Global, Accepted Gumroad.com •Video-Streaming and Download •Download, Any Kind of Electronic File •Physical Products •Various Selling Options, Pay What You Want, Bundles, Discount Coupons, Analytics, Customer Mailing List •YouTube Connection REPURPOSE YOUR CONTENT Make it Once, Sell it Many Times •Different Formats, DVD, Streaming, Download •Different Platforms, YouTube, Vimeo, Amazon, DVD collections, Gumroad, VHX •Different Presentations, Video, PowerPoint, Audio, Text, Podcast •Different Markets, Education, Libraries, Cable, Grassroots Products •Transcribe and Create Books, Physical, Kindle •Audio, Podcast •Webinar, Google

1. How to Market, Sell and
Repurpose Your Videos
Presentation by Bruce Jones
At Bill Gentile’sVideo Journalism Workshop • Washington DC

2. You have made your
video, now what?

3. Marketing Your Videos
Purpose for Making Videos
• Tell Stories
• Promote a Cause, Organization, Product
• BuildYour Presence in the Market
• AdvanceYour Career
• Make Money

4. Marketing Your Videos
Start By Building Your Platform
• Email List
• Social Media Followers
• People Who BuyYour Products or
• People Who Come toYour Events
• FaceBook Groups, Linkedin Groups
• Be WhereYour Audience Is

5. Marketing Your Videos
How to Market Your Video, Web Based
• YouTube andVimeo
• Social Media, FaceBook,Vine,Twitter, KickStarter, Instagram
• Mailing List
• Websites/Blogs, a Web Based Home
• Events
• Act Local,Think Global

6. Marketing Your Videos
10 Tips for Marketing Your Videos
1. Set up aVideo Blog/Website
• Blogging Page, updates, news, content
• About Page
• Info Page, includes aTrailer
• Media Page
• Email Sign up
• BUY NOW

7. Marketing Your Videos
10 Tips for Marketing Your Videos
2. Build a Mailing List, Opt-in Form, Lead Magnet
3. Library of Promotional Content, Images, Bios, and
Descriptions
4. Social Media Presence, Facebook, Pinterest, G+,Twitter,
Instagram,Vine, Linkedin

8. Marketing Your Videos
From Social Media to Customer
Social Media
Engage
Facebook,Twitter
Pinterest
Website
Following
Use a
Lead Magnet to
Attract Subscribers
Email List
Sell Stuff
Books
Courses
Videos
Consulting

9. Marketing Your Videos
10 Tips for Marketing Your Videos
5. Setup aYouTube Channel and Produce aVideo Intro
Trailer, OptimizeYourVideos for Search
Title, Description, Live http Link, Keyword, Calls to Action
6. Produce a Press Release, Connect with the Media

10. Setting
Up a
YouTube
Video

11. Title
Live Http
Link
Good
Description
up to 5,000
Characters
3 Key
Areas

12. Popular
Social
Media
Buttons
Embed Code
for Sharing
YouTube
is a Social
Media
Platform

13. Marketing Your Videos
10 Tips for Marketing Your Videos
7. RewriteYour Bios,AddYour Projects toYour Email Signature
8. Send Out Mailings toYour List
9. Add a Picture fromYourVideos toYour Business Card
10. ContactYour Local Media, Newspapers, Organizations

14. Selling Your Content
Selling Your Work
• When making content think about how you could be
selling it
• Know your rights and who owns your content
are there logos, music, trademarks, do you have control
• Think editorially
• Act Local,Think Global

15. Selling Your Content
Distributing and Selling Your Work
• Festivals
• YouTube andVimeo Pro
• Video on Demand
• VHX, distrify, iTunes
• CreateSpace/Amazon, DVD, Streaming
• Gumroad

16. Selling Your Content
CreateSpace/Amazon
• Amazon InstantVideo Streaming
• DVD Print-On-Demand
• Amazon Sales Platform, Global,Accepted

17. Selling Your Content
Gumroad.com
• Video-Streaming and Download
• Download,Any Kind of Electronic File
• Physical Products
• Various Selling Options, Pay WhatYou Want, Bundles,
Discount Coupons,Analytics, Customer Mailing List
• YouTube Connection

18. Repurpose Your Content
Make it Once, Sell it Many Times
• Different Formats, DVD, Streaming, Download
• Different Platforms,YouTube,Vimeo,Amazon, DVD collections,
Gumroad,VHX
• Different Presentations,Video, PowerPoint,Audio,Text, Podcast
• Different Markets, Education, Libraries, Cable, Grassroots

19. Repurpose Your Content
Products
• Transcribe and Create Books, Physical, Kindle
• Audio, Podcast
• Webinar, Google Hangout/YouTube
• Consulting
• Educational,Teaching Workbooks, Classroom Guides
• Stock Imagery

20. Repurpose Your Content
Products
• Courses Based on the Content
• Cups, Hats, Pillows, Print-on-Demand
• Blog Content
• Children’s,Annotated, DeluxVersions
• Series, Podcast
• Speaking Engagements

21. Bruce Jones
Bruce Jones
781-255-7171
Twitter @bjdesign
Sign up for my free publishing and marketing guides at:
http://www.BruceJonesDesign.com