Ever wonder what other SEO agencies are ordering when it comes to SEO content? Take a look at the types of content that successful agencies are implementing into their campaigns.

1. Greg Secrist
Founder & CEO of
Keys to Building a
Balanced Content Strategy

2. Buykeywordarticles.com (BKA) is a one-stop shop for clients needing SEO
articles, landing pages, premium content, branded blog posts, press
releases and much more. Dedicated account managers provide customer
support, customized order templates, scalability, and a personal touch.
Hand-picked teams of American writers ensure quality and consistency
with every order. All content is SEO optimized, 100%
unique, affordable, and is customized to meet the needs of the clients'
audience.

3. Client Segmentation
SEO Agencies Individual SEO’s
90% 10%
of clientele of clientele
(Approx.) (Approx.)

4. What makes up a balanced
content strategy?

5. 
We’ll let you decide...
…but here’s some data for you to consider.

6. Order Trends by Content Type
May 2012 - Feb 2013
100%
80%
60%
40%
20%
0%
SEO Articles Custom Content

7. Is article marketing dead?
Not even close!

8. From May 2012 – Feb
2013, SEO articles were
(on average)
of total content ordered!

9. …but custom content
is on the rise.

10. Custom Content - Trend Line
May 2012 - Feb 2013
60%
50%
Percentage of volume ordered
40%
30%
20%
10%
0%

11. What does this trend mean?
• There is much more to a content strategy than
just “article marketing.”
• Most SEO agencies are utilizing a wide variety
of content types in their campaigns.
• Content is being focused more around the
reader instead of just the search engines.

12. What content types should
you be using?

13. 
(answer missing)
Hint: Let’s see what the industry
is buying…

14. Content Orders by Content Type
1/10/13 – 2/21/13
Content Type
SEO Premium Branded Landing Page Press
Articles Articles Blog Pages Rewrites Releases
53% 31% 7% 5% 3% 1%
% Order Total

15. Balancing different
content types is the key.

16. So what are the keys to a successful
content strategy?
• Supplement traditional “article marketing”
with a variety of different content types.
• Branch out with different types of content
within your campaigns.
• Find the right content combination that
provides the most value.

17. Thanks for listening!
To learn more, visit us online at
www.buykeywordarticles.com