Course material

1. Discussion responses
business discussion question and need a sample draft to help me learn.
Part 1. Please use in text citations that are based in the United States and are websites.
Needs to be at least 150 words. This is a discussion response.
There are a world of possibilities for marketing opportunities on a budget, especially when
one gets creative. Having a solid bootstrap marketing strategy is important because it helps
your business get off of its feet in the early stages when growth and exposure is both the
most crucial and the most difficult to obtain. Here are some ideas that struck me as
particularly helpful for my situation, in order of most to least potent.
Social Media: This is by far the most overwhelming powerful tool in an entrepreneur’s
pocket for its extreme versatility. It provides an avenue to interact with customers,
showcase progress, link to new developments, and stir up excitement. There is also the rare
chance something you do goes viral, in which case you just received a boost of attention in
the millions for free. The cost of running and managing a social media presence can be as
much as hundreds of dollars (to generate graphics and videos) to as little as just time
(Gregory, 2022).
Website SEO: Websites like mine have similar capabilities as social media, without the
added critical chance for going viral. One of its best uses is to house links and information
that one can’t give in other scenarios. Optimization in search engines is key for the next two
ideas to have follow-up. This can cost as low as $40 a month (Patel, 2021).
Generate Word-of-Mouth: The oldest, most tried-and-true method of advertising is also one
of the most potent. People tend to trust if a family member or friend recommends them
something over an advertisement or reviewer. Additionally, the advertisement itself is free.
The costs are paid forward, with making a product and maintaining a business worth word-
of-mouth advertising.
Conventions & Interviews: Many people are curious about how to write their own book or
make their own video game. Capitalizing on this interest by participating in interviews or
convention panels can help greatly boost awareness of your product and brand. Of course,
this comes with the same cost structure as Word-of-Mouth advertising.
Low-Prize Contest: Ideas are incredibly valuable, and the average person is more creative
than they give themselves credit for, especially with an incentive. There are some series in
our catalog that permit themselves to more incongruent episodes with plotlines that could
be chosen from a competition. Similarly, games and shows often have characters with

2. unique personalities, design, and backstory. Both plotlines and characters can be submitted
as part of a contest in exchange for appropriate amounts of money. Starting off with a fairly
small audience, this amount would be in the $10-$50 range, but could easily increase into
the hundreds (Gregory, 2022).
Merch Giveaways: Good fashion appeals to many people. Having quality merchandise and
hosting a giveaway of it could increase attention and curiosity in our media. Merch
giveaways have built up a rather unsavory reputation among social media, however, as
many times less moral influencers have used it as a way to increase followers without
offering any reward. The price of ordering the merch to one’s house would cost no more
than $40 total (Gregory, 2022).
Email List: These can keep loyal and interested customers engaged, as well as spur on word-
of-mouth advertising among them, but this isn’t very potent for the average consumer, as
many folks get enough emails as is. This could cost around $50 monthly (Patel, 2021).
REFERENCES
Gregory, A. (2022, November 30). Bootstrap Marketing Techniques for Small Business
Owners. The Balance. Retrieved February 15, 2023, from
https://www.thebalancemoney.com/promoting-business...
Patel, N. (2021, August 28). 25 Tools for Bootstrapped Companies. Neil Patel. Retrieved
February 15, 2023, from https://neilpatel.com/blog/bootstrapped-tools/
Part 2. Please use in text citations that are based in the United States and are websites.
Needs to be at least 150 words. This is a discussion response.
According to (Scarborough & Cornwall, 2018, p. 338), "the bootstrap marketing strategy is
defined as an unconventional, low-cost, creative marketing strategy designed to give small
companies an edge over their larger, richer, more powerful rivals." Money is not always the
answer. A boost strap marketing campaign's success depends on creativity, ingenuity, and
understanding customers' buying habits. Investing in creative marketing efforts, it raises
the profile of the company and its products.
Planning. A vital part of any marketer's job is planning.
Online Advertising - Online advertising allows you to find, reach, and engage people who are
likely to be interested in your business without spending money on an overly broad
audience. Online advertising offers granular audience information so you can focus your
efforts effectively.
Social Media - social media allows marketers to connect and engage potential customers
where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the
younger platforms like TikTok.
Email Marketing - Email marketing is a form that can make the customers on your email list
aware of new products, discounts, and other services.
Display Advertising Tools - Display ads have the potential to significantly improve your
brand awareness thanks to their eye-catching visual format.
Customer Relationship Management - CRM helps businesses build a relationship with their
customers that, in turn, creates loyalty and customer retention.
Event Marketing - Companies use event marketing to promote themselves to a highly
relevant audience. Industry events are often a great opportunity to meet business decision-

3. makers.
SEO (search engine optimization) tools - SEO is crucial because it makes your website more
visible, which means more traffic and opportunities to convert prospects into customers.
References
Scarborough, N. M., & Cornwall, J. R. (2018). Essentials of entrepreneurship and small
business management. Pearson.
Requirements: Read the description