This document provides instructions for an assignment analyzing a 2020 campaign advertisement comparing Biden and Trump. Students are asked to write a 1000-word rhetoric analysis of the ad located at the given link. Their analysis should be backed by the ad itself plus three additional sources, and should go beyond summarizing the ad's direct claims by exploring its underlying meanings and developing commentary on what is significant about its message. Questions about the assignment should be directed to the instructor.

1. This assignment considers advertising still but now turning attention to
video c
This assignment considers advertising still but now turning attention to video campaign
advertisements. The Federal Trade Commission (FTC) does require and enforce Truth in
Advertising laws, those laws do not apply to campaign ads. In campaign ads, candidates can
and do lie and broadcasters are required to accept and air without censorship any ad that is
presented to them by a legally qualified candidate. This may be good too/that is debatable,
but what is not debatable is that the burden falls on the recipients of the campaign ads to
filter whether the claims made within the ad are true or not. On this link, you will find the
campaign ad you will be working with which is 2020 Biden vs Trump
http://www.livingroomcandidate.org/commercials/2020/takeover. You will be writing a
Campaign Rhetoric Analysis. You will need to have 4 sources in total. The first one will be
the campaign ad itself and 3 more to back up your arguments, ideas, etc. The essay has to be
at least 1000 words. If you click on the link the first campaign ad that pops up is going to be
the one you will work with. There is much information you can use to your advantage. Your
topic will be the ad itself, not the candidate or issue that the ad is about. Remember that the
goal of this essay is to make an analysis of your text that goes beyond summarizing what the
text says directly. Instead, your goal is to tap into the undercurrents of meaning in the text,
developing commentary to emphasize what matters about what the text says; to do this, you
must spend a great amount of time reading and re-reading your text. If you have any
questions regarding the assignment, please let me know.Thank you !