course material

1. Use your own words, do not copy any sentences or
Use your own words, do not copy any sentences or phases from the case; do not use outside
sources, only use the information from the information.
Each question answers 1-2 sentences and must include some bullet points.
Southwest Airlines:
What are the four components of strategy?
(Chapter 1)
b. Internal and external analysis: SWOT (strengths,
weaknesses, opportunities, threats)
c. Porter’s five forces industry analysis.
Attractiveness of an industry (external analysis)
d. Components of corporate level strategy
e. Understanding of cost leadership strategy
f. Understanding of differentiation strategy
g. Barriers to imitation (how to sustain competitive
advantage)
h. Capabilities and resources (Internal analysis;
VRIO analysis to see if competitive advantage is
sustainable)
i. International expansion
j. Horizontal and vertical analysis of financial
statements and commentary on analysis