9. We used to be like that… 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 5 We took a note of what’s around us using a notepads, dad’s film cameras, John’s newspaper or granny‘s phone…
10. We used to be like that… Point of Consumption Requirements 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 6
17. 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 9 Now we are more like… Virtually all information can be accessed, researched, purchased and in some cases consumed online…
18. Video on Demand 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 10 You want video? - You got video.
19.
20. News on Demand 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 12 You want news? – You got news… Tailored to your interests news… Late ‘08 Rupert Murdoch said that all News Corp. media will be made available online for a access fee basis.
21. Now we are more like… Point of Consumption Requirements 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 13
29. Britain now 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 15 If we have to make a cloud of Britain’s contemporary life , the word “Digital” will be the biggest tag… Unfortunately, the rest of the world is to travel a lot to reach this level… Source: Digital Britain report: business reactions
31. But what the future holds?... 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 17
32. 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 18 Pronunciation Rhymes: -ɛnd Noun Singulartrend Pluraltrends trend (plural trends) An inclination in a particular directionThe trend of stock-market prices is generally upwards. A tendencyThere is a trend, these days, for people in films not to smoke. A fad or fashionstyle (mathematics) A line drawn on a graph that approximates the trend of a number of disparate points Source: www.wikipedia.com
33. 4 + 2 Things to Keep an Eye on Now 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 19 + +
35. Will it really be like this? 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 21 Will we trade the real life feel and touch for the virtual one? In “Demolition Man” Sly was not ready, but Sandra Bullock was…
36. Or more like that? 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 22
40. Multi-purpose & multi-use10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 23
41. And we will most likely be like… Wi-Fi here, there… It is everywhere 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 24 Source: www.websiteoptimization.com
42. And we will most likely be like… Virtual ID A single point of access (login details) for the whole web space… 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 25
45. The user is the social object10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 26
46. And we will most likely be like… Traditional Media will be… One that the user can interact with The user is the prosumer Optimized formats for content delivery Live news serving Media Platforms Mega syndicated news portals 100% Digital platform Customization Personalization Optimization 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 27
47. 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 28 The user delivers, optimizes, personalizes, customizes & consumes….
48. 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 29 Tags we should keep an eye on in the near future…. Source: Digital Standards Organization
![We used to be like that… 10/12/2009 Borislav Kiprin - IE MDMK2010- Emerging Media & Mobile Advertising 2 Our music consumption was delivered by the: ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)