EADS chose Magnolia CMS Enterprise Edition to be the Web Content Management for their Webplatform to host www.eads.com and a number of other tenants of the corporation and their business units. At the time of kick off for the integration of Magnolia Aperto had only two months until finishing technical implementation and the conceptual development and design process was still on its way.
This case study will show how the Magnolia STK helped to meet an extremely short deadline, while conceptual development was still running, migration of the whole website needed to be done and several stakeholders and service providers had to be integrated and coordinated in this project.
2. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 2
3. Aperto Group *
Transforming brands into the digital age
BRAND STRATEGY INTERACTIVE CREATIVE
Is an international Consulting xyAgency for digital brand Is an international Full-Service-
Group for future-Oriented Brand communication in Berlin. Creative Agency.
Management & Brand Strategy.
Clients selection: Volkswagen, Clients selection: SONY, MINI,
With offices in Berlin & Beijing. Siemens, Continental, Ministry of BMW, BEWAG Austria,
Foreign Affairs, European Bertelsmann, UFA, Coca Cola,
Parliament, EADS etc. etc.
* Full Service Agency //160 Employees // Revenue 14M EUR // Offices: Berlin, Peking //
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 3
4. The facts: Growth, Stability, owner-managed
1995 founded
Top 18 Agency in Germany
Specialist for Mobile Websites,
appx. 8,4 M. € Revenue
Mobile Marketing
Mobile Applications 100 Employees
Specialist for performance- and Qualität ISO-Certified since 1999
transaction-based Online-Marketing
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 4
5. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 5
6. „Not enough ´Push´ information“
„Boring, difficult to navigate“
„Better interlinks should happen“
„Too much content“
„Google search works better than EADS“
„Visualising EADS: increase interactivity, videos, etc.“
„Improve speed of update: ever-changing
homepage, new features, etc.“
FEEDBACK FROM EADS CEO Louis Gallois
7. ...
The „old“ EADS.com. Based on Wingx Enterprise CMS by Triplex. Launched 2001.
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 7
8. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 8
9. To create a corporate website that helps to describe EADS,
its role, capabilities, performance, geography and
ambitions in a style that is true to itself and motivating for
external audiences and all EADS employees. It should
demonstrate that EADS has real direction, using Vision
2020 as a key message. The site should reflect best
practice.
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 9
10. Starting Point – WCMS / Project Requirements (selection)
Editors should easily keep the EADS site up to date
Versioning of documents
Support of accessibility standards (e.g. WAI priority 1)
seamlessly support functionality such as blogs, video, Flash, simple cross-
linking and JavaScript to name a few
High availability and scalability
Integration of SAP HR services
WCMS should serve divisions of EADS as platform to hire own third party
developers to enhance and update their own sites running on the platform
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 10
11. Starting Point – WCMS Requirements (Criteria catalogue)
Multi-language CMS interface
Ability to serve localised content within the corporate site
availability of 3rd party extensions
Developer Resources, Development Future
Platform, Scalability
Administration flexibility
Editor training requirements, Database support
Ability to host multiple sites under a single system installation
Cost, Implementation ease
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13. Project Members
Corporate Internal and Online Communications
Project Coordination
Hosting/Operation/Content Concept/Design Website Development WCMS
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 13
14. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 14
15. Project Timing
September October November December January February March
Project Plan Aperto (based on EADS Briefing)
Kick-off Training
Launch
Concept / Design Website Development Testing / Roll-Out
Content Migration
Launch
Envisioned Project Plan by EADS
Kick-off
Training
Concept / Design
Website Development Testing
Content Migration
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 15
16. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 16
18. Iterative and agile approach instead of waterfall
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19. Decision to use Magnolia STK whereever possible.
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20. ...
Map Wireframes and Designs of Likemind to STK Templates.
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21. ...
Review Designs together with Likemind in regards to STK use.
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22. Agree solutions in further designs in order to use STK in „Design Decisions“-
Document
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23. Review design and solution in browser (css) instead of a Photoshop-file
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24. Flexible STK Grid: no problem to build 2, 3 or 4 column layouts
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25. Rapid Design: 2 redesigns while developing the website because of ongoing input
from divisions / stakeholders to design and website
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26. Project Approach – deliver several releases
Release 0.5 (10.11.09) Release 0.8 (03.12.09) Release 1.0 (17.12.09)
Most important templates Missing special templates Missing paragraphs
for content migration
Changes and fixes to Final changes and
Mostly all STK-based release 0.5 based on bugfixes
Pages feedback by client
80% 10% 10%
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27. Start Content migration with Release 0.5 – Training of 12 online editors of EADS and
Triplex. Magnolia experienced editor of Aperto supported team for a week on site.
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28. Project Approach - Toolset
Workshops with project members
EADS Microsoft Sharepoint for
document sharing
Internally: Confluence Wiki including
Project Blog to collect all project
information for the team
Jira for issue management and
agreements between all project
members
Statusreports and Concalls
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 28
29. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 29
30. Currently 7 languages
versions online.
Complex Flash with XML
maintained in Magnolia
Print-to-PDF-Feature.
Currently 6 tenants online
Online-Version of
Corporate Print Magazine
maintained in Magnolia SAP HR integration
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31. EADS.com features – a selection
Complex editorial workflows and
authorization processes (6-eye-
workflow and 4-eye-workflow)
Graphical version comparision with
diff-viewer
Print-CSS to PDF
Integration of Magnolia modules (e.g.
PressDB) developed by third parties
into platform using same paragraphs
and styles
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 31
32. Worüber wir heute reden
01 About Aperto AG
02 Starting Point
02_01 Project Goals
02_02 Project Members
02_03 Project Timing
03 Project Approach
04 Features of eads.com
05 Take Aways and Discussion
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 32
33. What is necessary for a STK Project like EADS.com
Frontend-developer team experienced and proficient in modern web-
standards (XHTML, CSS, Javascript)
Magnolia developer team experienced in the use of Magnolia STK
Close collaboration of webdesigner, conceptual developer / information
architect, frontend developer and Magnolia developer
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 33
34. Cutting down development time using STK (exemplary calculation)
40
35 Magnolia
30 Frontend
25
20
15
10
5
0
New Development STK-Use
Assumptions: 17 templates, moderate complexity in design and functionality
Basel | 16.09.2010 |Magnolia Conference 2010 | STK for EADS.com 34