Masood Akhtar

econometrics social media roi media mix modeling time series econometrics social media effect on sales media mix optimisation social media insights marketing mix modeling social media social media marketing social media econometrics social media analytics text analytics social media strategy marketing roi structural equation modeling correspondence analysis message mix marketing effectiveness customer journey analytics linguistics bottom line analytics pricing optimisation media mix integrated media optimisation media synergies radial landscape maps brand perception maps brand mapping analytics stance shift analysis. p&g unilever personal care content strategy earned media healthcare protein purification bla social listening tripadvisor content digital media big data content creation digital strategy pharmaceutical social corpus analytics customer experience customer insights statistical analysis tourism med airline analytics airline modeling advanced lottery sales analysis sports analytics lottery analytics gaming analytics pricing analytics pricing strategies social media engagement social media measurement supply and demand forecasting factor analysis media measurement long term ad effects brand charts competitive maps long term advertising impact digital synergies social engagement big data analytics digital media measurement social meda roi