A fun and informative tour of recent design and development work including website before/after; social media integration, TeamRaiser Peer to Peer campaigns and responsive functionality. Discussing the goals, approach and timeline for each example.

1. NYC Internet Summit
October 24, 2013
Luminate Online
in Action!
Maureen Wallbeoff, Firefly Partners

2. Have You Heard About Firefly

3. About Firefly Partners
● Thriving, virtual company entering our seventh
year in business
● Certified Blackbaud Service Providers with
expertise on a variety of platforms
● Smart, friendly team each with nonprofit
employment backgrounds
● High-touch, effective project management
processes set our clients up for success

4. We’ve worked with over 250 orgs

5. Buckle Up, Betty!
Fantastic Fundraising
Online Donations, Giving Stores & Social Media Integration
Powerful Peer to Peer
Thon-Type Events, DIY Events & Cool Integration
Whiz Bang Websites
Responsive, Mobile & Optimized for Action

6. Fantastic Fundraising
Mobile Membership Form: KCRW
● KCRW is an eclectic Public Radio Station in CA
● Members in their cars needed to be able to join or renew via phone
● Requirements included premium selection and training for staff
Time: 3 weeks from kick off to launch
Cost: $3,500
Our Approach
Firefly used the Luminate API along with media
queries to determine the user’s screen size
and display the correct version of the form.

7. Fantastic Fundraising
Elegant Donation Form: Shot@Life
Campaign
● This UN Foundation Program provides vaccines to children
● Strong, highly styled website and brand
● Strategic use of images, color and layout increase conversion
Time: 5 weeks from kick off to launch
Cost: $4,500
Our Approach
Firefly services included strategy, design, and
API configuration. We used the client’s style
guide to create an evergreen donation form .

8. Fantastic Fundraising
Symbolic Giving Store: Action Against
Hunger
● AAH fights global hunger and promotes self sufficiency
● Online store was central to their 2012 EOY Fundraising Campaign
● Requirements included set up of eCards for tribute gifts
Time: 8 weeks from kick off to launch
Cost: $6,500
Our Approach
Firefly designed a completely new look and feel
for the Luminate eCommerce store front . We
also created new data groups for ongoing
conmmunication.

9. Fantastic Fundraising
Social Media Integration: IRUSA (Islamic
Relief Fund)
● IRUSA is a coalition focused on international humanitarian relief
● Strong Facebook following led them to add online giving to the mix
● Donor information flows securely between the two systems
Time: 6 weeks from kick off to launch
Cost: $3,750
Our Approach
Firefly used client-provided designs to create a
‘shadow form’ in Luminate Online and brought
the form into Facebook.

10. Powerful Peer-To-Peer
DIY Event: Be The Match On Campus
(National Marrow Donor)
● BTM saves lives through their bone marrow transplant program
● Strategic imperative to identify and convert college students
● Requirements included integration with 3rd party applications
Time: 16 weeks from kick off to launch
Cost: $50,000
Our Approach
Firefly provided a full planning, design and
development process to create a first-class
responsive TeamRaiser experience for
millenials.

11. Powerful Peer-To-Peer
National Event: Ride For Kids (Pediatric
Brain Tumor Foundation)
● Long-standing event held across the country throughout the year
● Project included using a new event brand and new P2P platform
● Requirements included creation of online incentives program
Time: 20 weeks from kick off to launch
Cost: $25,000
Our Approach
Firefly started by getting the client team up to
speed on the TeamRaiser tool, empowering
them to make good decisions about design and
functionality.

13. Powerful Peer-To-Peer
K9 Cancer Walk: Morris Animal
Foundation
● MAF is a global leader in animal health science
● National events needed a new look and feel
● Development allowed non-tech staff to easily update events
Time: 10 weeks from kick off to launch
Cost: $8,000
Our Approach
Firefly used the TeamRaiser Blueprint to create
a template for all future events, protecting the
event framework against accidental
overwriting.

14. Whiz Bang Websites
Responsive WordPress & Luminate
Online: Casey Trees
● CT is committed to restoring and protecting the tree canopy of DC
● Outdoor event attendees needed easy way to surf and give
● Responsive Luminate Online forms connect seamlessly to website
Time: 24 weeks from kick off to launch
Cost: $35,000
Our Approach
Firefly created responsive wrappers in
Luminate Online that match the new site design
, resulting in a tightly branded visitor
experience.

15. Whiz Bang Websites
French & Mobile Sites: Nature
Conservancy Canada
● NCC is the leading land conservation organization in Canada
● Multi-lingual and mobile versions of main site built sequentially
● Highly technical staff shared the development work with Firefly
Time: 20 weeks from kick off to launch
Cost: $21,000
Our Approach
Firefly led the client through a responsive
design discovery process that included
wireframes to support a variety of screen sizes.

16. Whiz Bang Websites
Responsive Luminate Online Website &
Online Tools: PBTF
● Complete website redevelopment from the ground up
● Core audiences and actions were redefined in strategic planning
● Post-launch ongoing support is included in the project budget
Time: 36 weeks from kick off to launch
Cost: $56,000
Our Approach
Firefly’s project manager used an innovative
development approach in order to meet the
client’s launch date requirements.

17. Questions?
maureen@fireflypartners.com
860-383-8332
www.fireflypartners.com