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Extensibility Unleashed!!! Learn how to personalize LCRMPRESENTED BY GREGORY HEATHLINTON MYERSANNA PATTY 
Tuesday, October 7, 2014 
10:45 AM to 12:00 PM
Take-away statement… “Can we build it? Yes we can!” #bbcon#luminatecrm 
2 #bbcon 
Tweet this now
Who are these people?!? 
“I am Groot!” 
Gregory Heath 
Marvel Fanatic 
“You can trust me… I’m the Doctor!” 
Linton Myers 
Solutions Architect 
“I have no idea who these people are!” 
Anna Patty 
Dev. & Comm. Coord.
What is Salesforce? 
1.Cloud-based CRM (Contacts, Opportunities, Campaigns) 
2.Platform (for development) 
3.Ecosystem of vendors/applications (Blackbaud)
Ecosystem
It’s a package! 
•Use Salesforce as the development platform 
•Use Salesforce CRM content like Contacts, Accounts, Opportunities and Campaigns 
•Built our own content and “packaged it” into an application 
•Gets installed just like you would something on iTunes 
•This is how LCRM is created: 
•Master package for CRM 
•Secondary package for Direct Response 
•Secondary package for MultiCenter
What is Luminate CRM? 
8 #bbcon 
NEWLuminate CRM Functionality 
UPDATEDSalesforce Functionality
What does that mean? 
•Luminate CRM is part ofthe Salesforce platform 
•Salesforce is easy to personalize or extend (build on) 
•Luminate CRM is an example of the same flexibility you have just by using Salesforce 
What can I (as a mere mortal) do to change or add to Luminate CRM?
What does flexibility/extensibility mean? 
10 #bbcon 
Are you … 
Painting a room? 
Adding some furniture? 
Reorganizing a room? 
Or are you … 
Calling Norm Abrams? 
Adding a new addition? 
Renovating a house?
What does flexibility/extensibility mean? 
11 #bbcon
What does flexibility/extensibility mean? 
12 #bbcon
What does flexibility/extensibility mean? 
13 #bbcon
What makes LCRM extendable? 
•Platform is meant to be built upon 
14 #bbcon
What makes LCRM extendable? 
•Tools built in to extend 
15 #bbcon
What makes LCRM extendable? 
•Clicks not code (can be done by mere mortals) 
16 #bbcon
What makes LCRM extendable? 
•AppExchange (iTunes for Salesforce) 
17 #bbcon
Contest for best Lego building! 
18 #bbcon
Before we get started… 
•Caveats and warnings 
•Pay attention to “Do Not Do” list (available in the Resource Center) 
•Not everything will work for you 
•Test first in sandbox 
19 #bbcon
1.Conga Composer 
2.Action Plans 
3.Geopointe 
4.Volunteers for Salesforce 
5.Salesforce for Twitter and Facebook 
6.Project Management Tools 
7.Apsona 
8.Wealth Application 
9.Classifications 
10.Giving Societies/Groups 
What do most clients add? 
20 #bbcon
What are you going to see today? 
•Four main types of extensibility 
•UI flexibility 
•Process automation 
•My personal examples as a client 
•Customization 
21 #bbcon
22 #bbcon
UI Flexibility 
23 #bbcon
Process Automation 
24 #bbcon
25 #bbcon
What did we do? 
Board and Committee Membership 
•What was issue? 
•We needed a way to track board and committee membership that would be clear and concise and would allow for easy reporting and tracking. 
•Campaigns would be too messy and hard to maintain. 
•Classification Types would have been mixed with other classifications (employee, donor, etc.). 
•How did we solve it? 
•We created a custom object at the contact level to manage the information! 
26 #bbcon
27 #bbcon
28 #bbcon
What did we do? 
Volunteer sign-up, Processing & Hours Tracking 
•What was issue? 
•We needed to have all volunteers sign up online and include required information for running background checks. 
•We wanted to track the processing of new volunteers from sign-up to background checks to placement . 
•We also needed to track hours volunteered, but in a much simpler way than what is built into Luminate CRM with the Volunteer Job Shift object. 
•How did we solve it? 
•We created a volunteer sign-up form using “Volunteers for Salesforce.” 
•We created a custom object to track the volunteer process. 
•We created a custom object to record volunteer hours. 
29 #bbcon
Step 1: Sign-up Online 
30 #bbcon
Step 2: Information is instantly entered into Luminate 
31 #bbcon
Step 3: Process new volunteer using the Volunteer Checklist 
32 #bbcon
Step 4: Record volunteer hoursas they are completed 
33 #bbcon
What did we do? 
•Board and Committee Membership 
•What was issue? 
•We needed a way to track board and committee membership that would be clear and concise and would allow for easy reporting and tracking. 
•Campaigns would be too messy and hard to maintain. 
•Classification Types would have been difficult to separate fro 
•How did we solve it? 
•We created a custom object at the contact level to manage the information! 
34 #bbcon 
Anna
35 #bbcon
36 #bbcon
37 #bbcon
You mean, I can do that? 
•Show custom application 
38 #bbcon
You mean, I can do that? 
•Build custom application 
39 #bbcon
See? That was neat, huh? 
40 #bbcon
What did you see today? 
41 #bbcon 
Luminate CRM is built on the Salesforce platform: 
Customize the user experience 
Create new features and integrations 
Automate processes and tasks 
Use the AppExchange
Questions, yesAnswers, maybe 
42 #bbcon
43 #bbcon 
Don’t forget to complete a session survey! 
Each completed survey enters you into a drawing to win a complimentary registration to bbcon2015 in Austin, Texas*. 
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cashvalue and may not be exchanged, applied to, or combined with any other offer. 
You toocan build things… With or without Legos.

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How to Personalize Luminate CRM and Salesforce

  • 1. Extensibility Unleashed!!! Learn how to personalize LCRMPRESENTED BY GREGORY HEATHLINTON MYERSANNA PATTY Tuesday, October 7, 2014 10:45 AM to 12:00 PM
  • 2. Take-away statement… “Can we build it? Yes we can!” #bbcon#luminatecrm 2 #bbcon Tweet this now
  • 3.
  • 4. Who are these people?!? “I am Groot!” Gregory Heath Marvel Fanatic “You can trust me… I’m the Doctor!” Linton Myers Solutions Architect “I have no idea who these people are!” Anna Patty Dev. & Comm. Coord.
  • 5. What is Salesforce? 1.Cloud-based CRM (Contacts, Opportunities, Campaigns) 2.Platform (for development) 3.Ecosystem of vendors/applications (Blackbaud)
  • 7. It’s a package! •Use Salesforce as the development platform •Use Salesforce CRM content like Contacts, Accounts, Opportunities and Campaigns •Built our own content and “packaged it” into an application •Gets installed just like you would something on iTunes •This is how LCRM is created: •Master package for CRM •Secondary package for Direct Response •Secondary package for MultiCenter
  • 8. What is Luminate CRM? 8 #bbcon NEWLuminate CRM Functionality UPDATEDSalesforce Functionality
  • 9. What does that mean? •Luminate CRM is part ofthe Salesforce platform •Salesforce is easy to personalize or extend (build on) •Luminate CRM is an example of the same flexibility you have just by using Salesforce What can I (as a mere mortal) do to change or add to Luminate CRM?
  • 10. What does flexibility/extensibility mean? 10 #bbcon Are you … Painting a room? Adding some furniture? Reorganizing a room? Or are you … Calling Norm Abrams? Adding a new addition? Renovating a house?
  • 14. What makes LCRM extendable? •Platform is meant to be built upon 14 #bbcon
  • 15. What makes LCRM extendable? •Tools built in to extend 15 #bbcon
  • 16. What makes LCRM extendable? •Clicks not code (can be done by mere mortals) 16 #bbcon
  • 17. What makes LCRM extendable? •AppExchange (iTunes for Salesforce) 17 #bbcon
  • 18. Contest for best Lego building! 18 #bbcon
  • 19. Before we get started… •Caveats and warnings •Pay attention to “Do Not Do” list (available in the Resource Center) •Not everything will work for you •Test first in sandbox 19 #bbcon
  • 20. 1.Conga Composer 2.Action Plans 3.Geopointe 4.Volunteers for Salesforce 5.Salesforce for Twitter and Facebook 6.Project Management Tools 7.Apsona 8.Wealth Application 9.Classifications 10.Giving Societies/Groups What do most clients add? 20 #bbcon
  • 21. What are you going to see today? •Four main types of extensibility •UI flexibility •Process automation •My personal examples as a client •Customization 21 #bbcon
  • 26. What did we do? Board and Committee Membership •What was issue? •We needed a way to track board and committee membership that would be clear and concise and would allow for easy reporting and tracking. •Campaigns would be too messy and hard to maintain. •Classification Types would have been mixed with other classifications (employee, donor, etc.). •How did we solve it? •We created a custom object at the contact level to manage the information! 26 #bbcon
  • 29. What did we do? Volunteer sign-up, Processing & Hours Tracking •What was issue? •We needed to have all volunteers sign up online and include required information for running background checks. •We wanted to track the processing of new volunteers from sign-up to background checks to placement . •We also needed to track hours volunteered, but in a much simpler way than what is built into Luminate CRM with the Volunteer Job Shift object. •How did we solve it? •We created a volunteer sign-up form using “Volunteers for Salesforce.” •We created a custom object to track the volunteer process. •We created a custom object to record volunteer hours. 29 #bbcon
  • 30. Step 1: Sign-up Online 30 #bbcon
  • 31. Step 2: Information is instantly entered into Luminate 31 #bbcon
  • 32. Step 3: Process new volunteer using the Volunteer Checklist 32 #bbcon
  • 33. Step 4: Record volunteer hoursas they are completed 33 #bbcon
  • 34. What did we do? •Board and Committee Membership •What was issue? •We needed a way to track board and committee membership that would be clear and concise and would allow for easy reporting and tracking. •Campaigns would be too messy and hard to maintain. •Classification Types would have been difficult to separate fro •How did we solve it? •We created a custom object at the contact level to manage the information! 34 #bbcon Anna
  • 38. You mean, I can do that? •Show custom application 38 #bbcon
  • 39. You mean, I can do that? •Build custom application 39 #bbcon
  • 40. See? That was neat, huh? 40 #bbcon
  • 41. What did you see today? 41 #bbcon Luminate CRM is built on the Salesforce platform: Customize the user experience Create new features and integrations Automate processes and tasks Use the AppExchange
  • 43. 43 #bbcon Don’t forget to complete a session survey! Each completed survey enters you into a drawing to win a complimentary registration to bbcon2015 in Austin, Texas*. *Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cashvalue and may not be exchanged, applied to, or combined with any other offer. You toocan build things… With or without Legos.