By Ted Hart

1. Websites: The Good, Bad & Ugly
LIVE WEBSITE REVIEW
PRESENTED BY TED HART, ACFRE @TEDHART

2. Internet 2
2
Ted Hart, ACFRE
• CEO at Charities Aid
Foundation of America
• P2PFundraising.org &
tedhart.com
• Founder and CEO at
GreenNonProfits.org
• Radio Host- Nonprofit
Coach
• Author:
• Internet Management
• People to People
Fundraising
• Nonprofit Guide to Going
Green
• Nonprofit Internet
Strategies
• Major Donors
• Fundraising on the
©2014 Ted Hart

3. 3
Ted Hart Books Available
All available on
Amazon.com &
bn.com
©2014 Ted Hart

4. What Percentage
of Traffic Comes to
Your Home Page
First?
5
80%?
75%?
45%?
100%?
10%?
50%?
©2014 Ted Hart

5. 6
Traffic To Your Home Page?
Is Your Website Designed For Real Web Use?
©2014 Ted Hart
29%

6. ONLY 29% of website traffic is the
result of direct visits @tedhart
#bbcon
6 #bbcon
Tweet this now
©2014 Ted Hart

7. 8
You Have 10
Seconds…….
It's clear from research that the first 10
seconds of a page visit are critical for
users' decision to stay or leave.
©2014 Ted Hart

8. 9
You Have 10
Seconds…….
1. Who Are You?
2. What Do You Do?
3. What Do You Want
Me To Do?
©2014 Ted Hart

9. Are You Ready?
Online Tip #1: Clearly Display Name, Logo, Mission
Online Tip #2: Photos of people, action, not just
buildings
Online Tip #3: Provide easy access to social media
you are active on
10
©2014 Ted Hart

10. Are You Ready?
Online Tip #4: Use Encryption
Technology Wherever You Request
Sensitive or Confidential Information
Online Tip #5: Provide Multiple
Opportunities and Methods For Gifts To
Be Made Both Online and Offline.
Online Tip #6: Post a Comprehensive
Privacy Policy
11
©2014 Ted Hart

11. Are You Ready?
Online Tip #7: Eliminate the scroll
Online Tip #8: Provide Online and
Offline Contact Info.
Online Tip #9: Provide Method For
Communication/ Information/
Education (i.e. eNewsletter, etc.)
12
©2014 Ted Hart

12. Are You Ready?
Online Tip #10: Provide Information
On How Donations Are Used To
Support Your Mission
(stewardship)
12
©2014 Ted Hart

13. You have just 10 seconds to
capture website visitor attention!
@tedhart #bbcon
13 #bbcon
Tweet this now
©2014 Ted Hart

14. 13
An Overall Strategy
Donate Now
Multiple Ways
To Support
Sign Up For Newsletter
13
©2014 Ted Hart

15. 14
Multiple Ways To
Support
Tell A Friend
Sign Up For
Newsletter
Donate Now
©2014 Ted Hart

16. 15
Multiple Donation Links
©2014 Ted Hart

17. 16
Navigation very
small
Donate Now
Picture of People
Not Buildings
Sign Up For Newsletter Is Below the Scroll
Some of the best content is Below The Scroll
©2014 Ted Hart

18. 17
Photographs too
small, video
difficult to view
Poor Navigation at
Bottom of Home
Page
Donate Now
Very Poor Design, Typeface too
small, difficult navigation
Not inviting to target audience
©2014 Ted Hart

19. 18
Promote
Volunteerism
Photos of People
Donate Now
No Scroll
Sign Up For
Newsletter
No privacy policy
posted
Online Press
Center
Multiple Ways To
Support Feedback
©2014 Ted Hart

20. Mobile and Tablet
20 #bbcon

21. 20
Election of Pope Benedict XVI
©2014 Ted Hart

22. 20
©2014 Ted Hart
Election
of Pope
Francis

23. A FEW
22
You Have 10
Seconds…….
©2014 Ted Hart

24. 18
Page Loads Fast
Thumb-sized
“Tap Targets”
“Above Fold”
Navigation
Big Clear Font
©2014 Ted Hart

25. 18
Page Loads
‘Pretty Fast’
“Above Fold”
Navigation
Big Clear Font
Thumb-sized
“Tap Targets”
©2014 Ted Hart

26. Resources For Mobile
• Test your website for mobile for
speed and user experience:
• https://developers.google.com/sp
eed/pagespeed/insights
• Design your website for mobile:
http://www.dudamobile.com/
26 #bbcon
©2014 Ted Hart

27. 24
LIVE: Website Review
This part of the session is interactive.
©2014 Ted Hart

28. Did this session leave you feeling electrified?
Don’t forget to complete
a session survey!
Each completed survey enters you into a drawing to win a
complimentary registration to bbcon 2015 in Austin, Texas*.
*Blackbaud reserves the right to change or withdraw this promotion at any time, without advance notice. Promotion has no cash value and may not be
exchanged, applied to, or combined with any other offer.
28 #bbcon

29. Thank you.
Ted Hart, ACFRE
CEO
Charities Aid Foundation of America
29 #bbcon
v 703-549-8931
Facebook: tedhart
LinkedIn: tedhart
http://tedhart.com
Skype: tedhartusa
Email: tedhart@cafamerica.org
Twitter: @tedhart